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Craig Fisher's General Session presentation form #ATC2014. Craig is a global expert in developing and implementing social media and mobile recruiting strategies that stick. However, with change comes resistance and getting acceptance from the C-Suite for such programs can be challenging. Craig Fisher has worked with some of the globe’s largest firms to refine their socialmedia efforts and deliver results. In this session Craig showed delegates -How to use social media and mobile technology to get results -The latest, cool tools for social recruiting -How to get your programs passed the C-Suite You can see a graphic facilitation of Craig's session on pinterest here http://bit.ly/1pMRfJq Photos from the conference can be found here http://bit.ly/1t3HAzv
Citation preview
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IN SOCIAL RECRUITING TOP TIPS YOU CAN’T LIVE WITHOUT
Craig Fisher
Vice President of Strategy, fisher VISTA
CEO TalentNet, LLC
craig@talentnetlive.com
Twitter @Fishdogs
214.394.0909
The next frontier
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RECRUITER BRANDING CONTENT MARKETING MOBILE READY FACEBOOK SMART
Trends!!!!
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EVERY PERSON IS A BRAND AMBASSADOR
Recruitment is social and personal
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EVERY PERSON HAS A PHONE
Communication is helpful and mobile
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Know
Like
Trust
PEOPLE DO BUSINESS WITH PEOPLE THEY
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SOCIAL MEDIA IS SOCIAL (PERSONAL)
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NEED TO BE A GREAT RESOURCE
Professional:
• Career Tips
• Business Tips
• Management
• Industry
• Social Media
Company:
• Lifestyle
• Vacations
• Family
• Hobbies
• Humor
Personal:
• Product
• Support
• Culture
BE CREDIBLE AND HELPFUL!
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78% of CMOs think
that custom
content is the
future of
marketing
50% Nearly 50% of
companies now
have content
marketing
strategies
3/5 Of the largest U.S. recruiting teams share 3rd party content on their
Linkedin company page
Gives = 3rd party content
that is helpful to your
audience and that they
can share with their
networks.
Gives also = personal
stories that help people
get to know you
Asks = Look at our white
paper, survey, job
opening, webinar
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DON’T BE A JOB SPAMMER
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Look legit
Be personal
Post helpful content
Have a mobile friendly career site
Share your company’s culture
Get your employees to help
Don’t send meaningless autoresponses
ACTION STEPS
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MOBILE RECRUITMENT
Need – Mobile Friendly Web Site
• Re-design your current career site to be mobile friendly and / or responsive
• Wordpress
• Squarespace
• Custom HTML 5
• $5,000 to $25,000
• Use an overlay tool like Loop to add mobile functionality to your existing site
• Non Recruiting-Specific Options: Mobify, Mofuse, MobiSiteGalore Wirenode.
• Your own mobile app
• $15,000 to $25,000
Don’t need
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Facebook Graph Search is the most
Powerful search engine of any social media
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Facebook graph search
For mobile is coming
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Simplewash helps you clean up your Facebook profile
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IT DOESN’T HAVE TO BE HARD
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THE COOLEST TOOL IS YOU!
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THANK YOU! (YOU ROCK)
Digital Strategy, Linkedin Training, Social Media and Cool Tools for Humans in Sales and Recruiting
CRAIG FISHER STRATEGIST SPEAKER TRAINER
craig@talentnetlive.com
Twitter @Fishdogs
214.394.0909
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