Todd Kern Portfolio

TODD KERN303.880.2612 · toddmkern@gmail.com

• Chief Marketing OfficerElevations Credit Union, Boulder, CO

Todd is a 19-year marketing veteran of the entertainment and finance industry. Todd worked for BMG Music Publishing prior to USA Federal Credit Union and his current post at Elevations Credit Union. His creativity and ability to build brands has helped in reshaping and turning around several companies. He works tirelessly to integrate marketing, sales and operations in a way to reinvent how companies relate to their customers.

inherited brand

brand launch

campaigns

traditional brand

change

revolution

campaigns4,569 New Members, 2,165 New Checking Accounts

- Average age= 35 (previous average membership age = 53)

- 69% of new members Gen X, Gen Y, Tweens

- 52% of year’s checking accounts achieved during campaign

Branch Posters

debi

t rew

ards

cam

paig

n

ATM Screens

Statement Messaging

Bumper Stickers

Newspaper Ads

T-shirts

Direct Mail & Promotional Take Ones

savvyw

eb la

unch

mat

rix e

mai

lpush

targetdi

rect

mai

l

sellpr

oduc

t pro

mot

ion

mer

chan

disi

ngfootprint

Window promos

Branch re-merchandising

med

ia p

rom

opromote

Radio Spots

Online

Traditional

restoring the teamtra

inin

g, p

rom

otio

n, e

vent

s

execute• Lowered overall membership age 19%

• 53 in 2004 – 43 in 2009

• Current average new member = 35

• Increased membership & checking accounts (core product focus)

• 13% checking account growth (net 3,500)

• 6% membership growth (net 3,800)

• Grew credit card portfolio product over 20% ($38 M to $45.5M)

• Launched & built permission-based email program & website

• Doubled subscriber list within first year (12,000 to 27,000)

• Overhaul of marketing department & company rebrandbusi

ness

suc

cess

music & entertainment branding

latin america branding

trade show booth

direct mail

logo samples

other stuff…

TODD KERN303.880.2612 · toddmkern@gmail.com

Chief Marketing Officer, Elevations Credit Union