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TODD KERN303.880.2612 · [email protected]
• Chief Marketing OfficerElevations Credit Union, Boulder, CO
Todd is a 19-year marketing veteran of the entertainment and finance industry. Todd worked for BMG Music Publishing prior to USA Federal Credit Union and his current post at Elevations Credit Union. His creativity and ability to build brands has helped in reshaping and turning around several companies. He works tirelessly to integrate marketing, sales and operations in a way to reinvent how companies relate to their customers.
inherited brand
brand launch
campaigns
traditional brand
change
revolution
campaigns4,569 New Members, 2,165 New Checking Accounts
- Average age= 35 (previous average membership age = 53)
- 69% of new members Gen X, Gen Y, Tweens
- 52% of year’s checking accounts achieved during campaign
Branch Posters
debi
t rew
ards
cam
paig
n
ATM Screens
Statement Messaging
Bumper Stickers
Newspaper Ads
T-shirts
Direct Mail & Promotional Take Ones
savvyw
eb la
unch
mat
rix e
mai
lpush
targetdi
rect
mai
l
sellpr
oduc
t pro
mot
ion
mer
chan
disi
ngfootprint
Window promos
Branch re-merchandising
med
ia p
rom
opromote
Radio Spots
Online
Traditional
restoring the teamtra
inin
g, p
rom
otio
n, e
vent
s
execute• Lowered overall membership age 19%
• 53 in 2004 – 43 in 2009
• Current average new member = 35
• Increased membership & checking accounts (core product focus)
• 13% checking account growth (net 3,500)
• 6% membership growth (net 3,800)
• Grew credit card portfolio product over 20% ($38 M to $45.5M)
• Launched & built permission-based email program & website
• Doubled subscriber list within first year (12,000 to 27,000)
• Overhaul of marketing department & company rebrandbusi
ness
suc
cess
music & entertainment branding
latin america branding
trade show booth
direct mail
logo samples
other stuff…
