CMO Disrupt Sydney 2016

digitalalchemy.com.au

digitalalchemy.com.au

digitalalchemy.com.au

The humble almond

digitalalchemy.com.au

The humble almond

digitalalchemy.com.au

Smart Farming

digitalalchemy.com.au

The almond (farmer) just got a lot smarter

digitalalchemy.com.au

So what does this mean for marketing?

digitalalchemy.com.au

Profiling is useful, but not optimal

Almond trees share a profile, but no two are the same

Responding to the unique needs of each tree,

in real-time, delivers significantly more value

digitalalchemy.com.au

What is real time marketing?Website

Mobile

eMail

Social

IVR

Call Centre

SMS

Ambient

Programmatic

In store

CustomerInteractions

Real-time decisioning

digitalalchemy.com.au

So, does real time work?

Retail Telco

Real time next best conversation in email Real time next best conversation in IVR

Has increased incremental sales from

loyalty program by

49%Paid for

implementation and year 1 costs in

Month 1

Conversion rate of sales in the highest value

segments

60%Channel now the brand’s

No 1

performer

digitalalchemy.com.au

To sum up

Real-time marketing is disrupting marketing as we speak – you’re either doing it, seriously exploring how to do it or on the sidelines.

More case studies on how others are doing it?Connect with me on LinkedIn Grant Stewart, Head of Strategy