Data Days 2014 - 10000 Flies

33% of US citizens read the news on Facebook  

Journalism is no longer one way

Social media starts to replace search

Engaging means more than just listening

2.500 + German speaking

sources

400.000 Average number of

news articles / month

27 Mio Average number of

Flies / month

See the News that Move People -

in Real Time

Example Dashboard

Selected Widgets

Trending News: Last 60 Minutes Ranking of news articles on social media,

during the last 60 minutes, based on Flies count

Today‘s Like Publications What publications attract the Flies today,

with how many articles?

Ranking of Own Articles The ranking shows the Flies numbers for the user‘s own news

articles, in this case for „Frankfurter Allgemeine Zeitung“

Referres of engagement Where does the interaction happen?

Articles Watchlist Manually selected articles and their Flies scores

Keywords / Topics Watchlist Manually selected topics and the Flies scores of matching news

Ranking in Selected Sections Across all publications, what Sports articles score best?

Trending topics What is trending right now?

Top Publications by Flies Last 12 Months

Top 10 Publications by Flies Last 12 Months

15.2 Mio

6.2 Mio

5.3 Mio

6.4 Mio 14.8 Mio 9.6 Mio

6.4 Mio

8.5 Mio

5.2 Mio

6.2 Mio * 3.000

* 150

* 1.400

* 60

* 3.500

* 7.000

* 2.300

* 2.500

* 12.500

* 1.800

* average number of articles per month

Total number of Flies per Month

Jan 2013 Aug 2014

Social Media Platforms Facebook

80.7 % Jan 2013

93.1 % Aug 2014

Social Media Platforms Twitter

16.3 % Jan 2013 5.0 %

Aug 2014

Social Media Platforms Google+

3.0 % Jan 2013

1.9 % Aug 2014

How We Work  

The development of 10000 Flies and 10000 Flies Pro has been fully funded on resources from active value GmbH.

We constantly monitor the social media technical, strategic and content evolution to ensure that 10000 Flies Pro is the best tool for our users.

We engage in innovation brainstorms with potential customers and users in order to jointly understand where the media could be going to in the coming years.

Business Modell  

Freemium Service Subscription model for the pro version. Data stream can be utilized in various formats, depending on the needs and preferences of the customer. (SaaS, API, Widgets)

Target Group and Benefit Data-centered service for publishers, journalists and media people Before publication Trending Tool During articels are online Monitoring for improving headlines and competitors After a publication Assessment of success, compare audience, check the evolution of the social media landscape

Next steps after launch More data sources (i.e. instagram, omniture, ...) More data sources by countries (publications) more languages and countries

Team  

Leadership Team  

Anton Klees (CEO) Co-founder of active value GmbH

Alex Pisculla (CTO)

Co-founder of active value GmbH

Jens Schröder Co-founder of 10000 Flies

and data journalist

Full Team We are data scientists, data journalists, web developers, interaction designers and online marketing experts from active value GmbH.

Time Line  

2014 2013 2015

Start of 10000flies.de

January 2013

Private beta; Data Pioneers competition

October 2014

10000 Flies Pro commercial launch

for German speaking news

Q1 2015 First presentation

of 10000 Flies Pro at dmexco, Cologne

September 2014

Live demo or Invite for the „beta“ version Just ask!

Thank You!