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DIGITAL BANKING
Beyond Banking
Strategies to attract middle and low income customers for digital banking engagement.
Buying Pattern Learning System (My Way)
● Learn and Understand the customer as an individual
● Plan for the customer
● Accept the customer input and process accordingly
● Make decisions specific to user
Personal Live Financial Tool● Smart Savings
● Smart Fixed
Transport - Rs. 5000
Food - Rs. 15,000
Children Education - Rs. 8000
Health - Rs. 2000
Exceed Limit
Rs.30,000
Monthly Salary
Active Trans
● Provide partial authorization for common shops and vendors with large consumer bases and 24/7 service to receive deposits.
● Instant Smart Loans
Bank Perspective Customer Perspective
Personal Live Financial Tool
Buying Pattern Learning System (My Way)
Active Trans
Data Centric Approach
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