Driving business innovation through big data analytics

Timo Elliott, SAP Innovation Evangelist, March 2014

Driving Business Innovation ThroughBig Data Analytics

@timoelliott

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HOW DO YOU ACCELERATE YOUR GROWTH?

CLOUD MOBILE

An emerging middle class growing to 5B

Data doubling every

18 months

More mobile devices

than people

1 billion people on Facebook

15 billion web-enabled

devices in 2013

THINGSDATA

In a world of accelerated change…

New areas of opportunity for businesses to innovate and grow

Hyper-personalizeCustomer Experience

Plan & optimizeResources in Real-time

Engage & empowerWorkforce of the Future

Harness the intelligence ofNetworked Economy

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CUSTOMERENGAGEMENT

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80% of CEOs think they deliver a superior customer experience

Source: The New Yorker

-- but only 8% of customers agree.

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Reinvent Luxury Service

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Omnichannel Retailing with Hybris

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Engage Your Fans

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Is The Future of Your Business “Playnomics”?

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RESOURCEOPTIMIZATION

Wearable devices have grown by 2x month over month since October 2012.

Source: Mary Meeker’s Internet Trends, 2013Photo: Intel Free Press

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The Datification of Daily Life

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“We’ll put more computers in our laundry in a week than we’ve used in our lifetime so far”

Gartner

The Datification of Clothes

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The Datification of Washing Machines

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The Datification of Books

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The Datification of Beer

Weissbeerger Beverage Analytics

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The Datification of Truck Tires

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Aggregate Insights

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The Datification of Cars

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Find Your ‘Dark Data’

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EMPLOYEEEMPOWERMENT

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Employee Disengagement Around the World

USA UK Norway Sweden Finland France0%

25%

50%

75%

100%

Actively DisengagedNot EngagedEngaged

Source: Gallup

Analyzing and Optimizing Human Capital

“For the first time we can show top executives our human capital in a structured way, with numbers, videos, names, talent and potential”

Riccardo Sebastiano Piaggi,Group Head of Organisation and Development

Connecting “pioneers”

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Collaboration in Business Workflows

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Analytics Collaboration…

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Collaborative Analytics…

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BUSINESSNETWORKS

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The Ariba Network

SuppliersBuyers

ProcurementSales

FinanceLogistics

Supply ChainSustainabilityCompliance

Partners

More than 1M suppliers in more than 190 countries around the world  

Transact with suppliers – the Network handles over $460 billion per year in commerce  

Reduce supply costs – customers save a combined total of $82M daily

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Business Network Analysis

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Transport Network to Business Network

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• Interact with consumer in the field• Run mobile marketing campaigns based

on consumer profile and location

• Interact with consumer in real-time anywhere, anytime.

• Design & run mobile marketing campaigns based on consumer profile and location

• Analyze consumer behavior in the field

SAP Precision Retailing(On-Demand, Multitenant, High Performance,

Scalable)

• Receive information, discounts & Special offers

BI

CRM

Merchants

Outings

Transports

Partners

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SIMPLIFY

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Simplification

SOCIALANALYTICS

MOBILEAPPLICATIONS

CLOUDNETWORKS

SOCIALANALYTICS

MOBILEAPPLICATIONS

CLOUDNETWORKS

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Simplify Everything To Achieve Anything

SAP HANA Platform

Simplified User Experience

Applications Analytics

Partners&

Startups

1,200HANA startups

2,000Software & tech

partners

3,000Service partners

4,000Solution resellers

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SAP’s BIG DATA Strategy

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Enable Customers to Achieve Real-Time Business Results on BIG DATA

HANA Data Platform + Tools to extract and analyze data

Science Experts to refine data into industry insights

Applications to infuse insight into every person & process

SAP and a select few ONLY SAPSAP and many others

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Innovation Factory Powered by the Suite, SAP Platform & HEC

Innovative Goods

Real-Time

Innovative Factory Powered by SAP Business Suite

Raw Materials

Best Manufacturing Process

Innovative Goods

High Value Services, Apps

Call to Action: Transform Your Business into an “Innovation Factory”

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THANK YOU!

Timo ElliottSAP Innovation Evangelist

@timoelliott

timoelliott.com