Healthcare professionals on Twitter

Prepared for a presentation at Stanford Medicine X 2014. Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0). This data is provided without warranty. All data was compiled from an export of Creation Pinpoint profiles, obtained on August 6th, 2014.

For further information or to request copies of this poster, please contact the authors on (646) 825-3085, via email at info@creationhealthcare.com, or write to us at Creation Healthcare, 405 Lexington Avenue, Chrysler Building, 26th Floor, New York 10174. Research. Strategy. Consulting.

338,130,091 Twitter Tweets

295,872 average Tweets per day

135,578,188Twitter followings

100,625healthcare professionals

Analysis of the online networking activities of 100,625 globally distributed healthcare professionals (HCPs) on Twitter indicates an increase in their use of public social media for clinical and professional purposes

SEEK

VALIDATE

LOCATE

ANALYZE

CLASSIFY

IDENTIFY

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Using a proprietary algorithm, ‘potential’healthcare professionals are discovered whoACT like an HCP, CONVERSE like an HCP,and APPEAR TO BE RESPECTED as an

HCP by their peer group social network.

With more than 70 million social media and web-based sources, we first seek to findHEALTHCARE PROFESSIONALS within the noise of other conversation by crawlingthe Internet and medical communities.

A Data Quality Team manually reviews each and every HCP profile to assess whether it is a useful and VALID PROFILE for further analysis. Each HCP is ‘hand-picked’.

Using a custom ontology, automatedalgorithms seek for evidence of a

PROFESSIONAL ROLE or interest.This includes area of work and HCP type.

Using a 10-step rule-based process, location data is analyzed to DETERMINE LATITUDE AND LONGITUDE. For this study, 86.79% of authors had sufficient location data in public channels to be positioned on the map.

Once all HCP profiles have been processed,further analysis of behavioral and peer connections

takes place using SOCIAL NETWORK ANALYSISand big data aggregation techniques.

METHODOLOGY

c r e a t i o nPINPOINT

®

HEALTHCARE PROFESSIONALS USING TWITTER

<1% Arabic

~1% French

~1% Spanish96% English

All languages45%

North America

of all HCPson Twitter

2,800tweets

1,664followers

1,491days on

Healthcare professionals average:

5% Galician

13% English

19% Portuguese

56% Spanish

All languages13%

South America

HCPs on Twitter

4,886tweets

1,061followers

1,516days on

Healthcare professionals average:

5% French

6% Dutch

19% Spanish

57% English

All languages22%

Europe

HCPs on Twitter

2,752tweets

749followers

1,359days on

Healthcare professionals average:

~1% Indonesian

5% Chinese

36% English

45% Japanese

All languages17%

Near/Far East

HCPs on Twitter

5,183tweets

2,002followers

1,459days on

Healthcare professionals average:

~1% Arabic

~1% Spanish

~1% Japanese

95% English

All languages2%

Oceania

HCPs on Twitter

2,799tweets

931followers

1,379days on

Healthcare professionals average:

0.3

0.6

0.9

1.2

1.5

Average Tweets per day

Average Tweets Average Followers

% of all Tweets% of all HCPs

0.3

0.6

0.9

1.2

1.5

0.3

0.6

0.9

1.2

1.5

0.3

0.6

0.9

1.2

1.5

0.3

0.6

0.9

1.2

1.5

0.3

0.6

0.9

1.2

1.5

0.3

0.6

0.9

1.2

1.5

0.3

0.6

0.9

1.2

1.5

0.3

0.6

0.9

1.2

1.5

0.3

0.6

0.9

1.2

1.5

0.3

0.6

0.9

1.2

1.5

HCP types

Nurse

Physician

Surgeon

Emergency

Psychologist

Dentist

Pharmacist

Dietitian

Nutritionist

Cardiologist

Behavior DistributionOther

Oceania

South America

Near/Far East

Europe

North America

View the movieshowing growth over time...