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REMARKETING
WHAT IS REMARKETING?
Remarketing = Retargeting by AdWords
WHAT IS RETARGETING?
TYPES OF RETARETING
site-wide (general) dynamic
SITE-WIDE REMARKETING
All Pages Trigger
Google AdWords
RemarketingTag
DYNAMIC REMARKETING
dataLayer
Trigger
Google AdWords
RemarketingTag
dataLayer.push({’event': fireRemarketingTage,'google_tag_params': { 'ecomm_prodid': prodid, 'ecomm_pagetype': 'product', 'ecomm_totalvalue': totalvalue } });
Installation:- manual- Plugin- DOM-Scraping
Google Merchant
Center Feed
Too fast?Watch the video here:
http://youtu.be/WRHEjz5s2VE
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