How to Overcome Common PR Measurement Obstacles

How to Overcome Common PR Measurement

Obstacles

Today’s presenters

Karen Swim

President and CEO of Words for Hire

Jennifer Zingsheim Phillips

Founder, 4L Strategies

Barriers to PR Measurement

• Minimal budget

• Lack of time

• Insufficient awareness

and training

• Overlapping responsibilities

• Limited demand

• Lack of resources

Measurement Across the Communication Industry

• Communications agencies face different problems based on their

size.

Solo PR

Boutique Agencies

Global Firms

Overcome the Barriers

• Start small

• Identify your objectives and make those your starting point

• Review the data you’re already collecting

• Leverage internal resources

• Find a measurement mentor

• Measure consolidated communication metrics

Q&A

www.carma.com

@CARMA

@CARMA_US

Karen Swim

karen@wordsforhirellc.com

Jennifer Zingsheim Phillips

jennifer@4lstrategies.com