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A learning game …in action
By Richard HydeDirector, Mind Click
Follow us: @mindclickuk
play
60 year olds12 hours a monthimproved multitasking> 20 year olds playing first time
Gartner, 2012“By 2015 40 percent of
global 1000 organizations will use gamification as the primary mechanism to
transform business operations.”
2 months later“By 2014 80% of current gamified applications will
fail to meet business objectives, primarily
because of poor design.”
predictions
features
GOALRULES
FEEDBACKVOLUNTAR
Y Jane McGonigal
WILLING TO TRY NEW
BEHAVIOURS
NewEasy to createForeign to L&D
Only game mechanicsTrivialization of learning
Suitable for every situation
gamification is NOT
TimeRulesGoalsLevelsRewardFeedbackAestheticsStorytellingCompetitionCooperationEngagementCurve of interest
elementsTimeRulesGoalsLevelsRewardFeedbackAestheticsStorytellingCompetitionCooperationEngagementCurve of interest
content structural
Types of games
“I don’t
employ people to p*** around playing
minecraft
has gaming a work place?
majority of people play games because ...
zzzz
Saatchi & Saatchi
powerof games
skill
difficulty anxiety
boredomFLOW
Csikszentmihalyi, 2004
1.induce flow
2.never end
www.dailymail.co.uk/home/stats/index.html
3.cascade information
www.globalrichlist.com
4.gamespiration
compliance
fire safety
Challenges:
lack of completions
all 140,000 colleagues
time poor & competitive
30 mins of core behaviours
Tesco’s game engine
Two-way communication with Totara LMS
The game, in action
Tesco’s action plan
random but focussedhelp as it’s needed
attractive end pointwork hard on scoring
get game content earlyaesthetics really matter
rules proportional to learning
what we’ve learnt
what next?
leaderboards
anti-collaboration
unethical tactics
male focussedengage a few
what’s possible
positive emotion
progresscompetition
Leaderboard types
localYOU’VE BEATEN
YOURSELF!
relativeYOU’RE 35,000TH
OF 40,000
geographicalYOU’RE NO. 1 IN BOGNOR
temporalTODAY’S BEST
SCORES
Consider a third party leaderboard
A must read for anyone interested in gamification
@spinelesssimon
@richardthyde
Find out how learning games could transform your training: http://
ow.ly/R8wM8
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