Agile DC Meetup Presentation - Agile UX

Making Lean UX + Agile Work for Enterprise & StartupsJohn Whalen, Ph.D. Principal, Strategy & User Experience Brilliant Experience jw@brilliantexperience.com

Agenda‣ Introduce Brilliant Experience ‣ Major Development Methodologies & UX ‣ Introducing Lean UX ‣ Pairing Agile + Lean UX ‣ Agile + Lean UX Secrets (and Secret Weapon) ‣ Review & Questions

Introducing Brilliant Experience

Research Stakeholder Interviews Field Research Competitor Reviews Expert Reviews

Strategy and Ideation Strategy Workshop Design Studio Rapid Prototyping Iterative Refinement

UX and Design IA & Flow Interaction Design Concept Realization Visual Design & Branding

Fast Facts‣ Boutique user experience consultancy ‣ Founded 2011 ‣ Founders 19+ years experience in the field ‣ Approximately 1/2 clients large enterprise, 1/2 funded

startups ‣ Self-funded, profitable since inception ‣ Annual revenue doubling since founding

Experience with Agile

Experience with Agile

Major Development Methodologies & UX

We find that many clients: !

- Know they’ve got a market for a product - Have limited UX/design capabilities - Were developing a suboptimal experience - Need to move faster, (not slower) while introducing UX

How do we “cross the chasm” for

User Experience Design and Research

Great Experience, Delivered with Agile

InsertMagical Process

Here

Not recommended

Hard to find

Try this

To help you understand what “this” is, let’s play: ‘Name that Methodology’

1 2 3 4

Empathize with the audience you are designing for

Brainstorm possible designs

Build a representation of one or more of your ideas

PrototypeIdeateResearch

Test your ideas for feedback

Test

1 2 3 4

Empathize with the audience you are designing for

Brainstorm possible designs

Build a representation of one or more of your ideas

PrototypeIdeateResearch

Test your ideas for feedback

Test

Design Thinking

Design Thinking

Build1

Measure

2

Learn

3

Build1

Measure

2

Learn

3

Lean Startup

Lean Startup

1

23

User Stories

Design & Develop

Feedback

1

23

User Stories

Design & Develop

Feedback

Agile

Agile

Introducing Lean UX

Lean UX…

Lean UX…

Two key points

1. Must balance business & user

2. Iteration improves the product

A few other notes

Prototype#communicates#everythingThe#fastest#way#between#you#and#your#customers

h"p://xunyangixd.files.wordpress.com/2011/04/just:the:ux:process:large.jpgSource:?ArAcle?from?Jeff?Gothelf,?Mar?07,?2011,?Lean?UX:?GeXng?Out?Of?The?Deliverables?Business

You#don’t#need#“The#Spec”#to#keep#controlYou#are#in#the#problemAsolving#business,#and#you#don’t#solve#problems#with#design#documentation.

h"p://www.arcelormi"al.com/distribuAonsoluAons/repo/angelique/Corporate_picture_Document_Control_MR_RF.JPGSource:?ArAcle?from?Jeff?Gothelf,?Mar?07,?2011,?Lean?UX:?GeXng?Out?Of?The?Deliverables?Business

Number of deaths resulting from lack of spec document

0

Pairing Agile + Lean UX

Fundamental Steps

Ultimately stated as hypotheses, team works collaboratively to create Assumptions, Hypotheses, Outcomes, Personas, and Features.

Declare Assumptions

usergroup

Prioritized hypotheses, personas, and features are used by the collaborative team to create the smallest thing possible to test the hypotheses.

Create an MVP

monito

rThe sooner you can find which features are worth investing in, the sooner you can focus your limited resources on the best solutions to your business problems.

Run an Experiment

lightbul

bTest weekly, either out in the real world with consumers or in your lab.

Feedback & Research

USERS

How it Works

2-Week Sprint 2-Week Sprint 2-Week Sprint

Iteration Planning MeetingSketching & Ideation

Theme

Working UX into an Agile flow

Working UX into an Agile flow

That’s all swell John, but are those secrets to LeanUX for agile?

Lean UX + Agile Secrets & Secret Weapon: Design Studio

Getting strategy right helps to properly frame all the

subsequent rapid design work.

Strategy Session / Design Studio

Get internal focus on what matters and prioritize business goals.

Prioritize your audiences, define them and the scenarios in which they would use your product.

Brainstorm ways to satisfy 1 & 2.

IdeationAudience Needs

Business Needs

Flesh out best ideas. Get stakeholders on board with conceptual model.

Sketching

1 2 3 4

CEO: I know you had an agenda, but let’s just sketch our ideas anyway...

Warm Up: Elevator Pitch

For

who

______ is a

that

Unlike

UXPA

(target customer),

(customer need),

(market category)

(one key benefit).

(competition),

(unique differentiator).

idea

need

benefit

Business Goals

Business Goals for: ______________‣ Write down business goals independently

‣ Prioritize through collaborative discussion

‣ Examples:

- Make us all rich! Ka ching!

- Totally wow users!

- Create (opportunity) that provides great value to customers.

- Drive (user behavior) by (strategic design goal).text

text

text

Business Goals & Alignment

LeanUX Secret 1: Get the stakeholders aligned on

prioritized business goals.

Personas

Prioritize Personas

LeanUX Secret 2: Prioritize personas.

Personas

Persona

No detailed persona exercise. This is LeanUX!No detailed persona exercise. This is LeanUX!

LeanUX Secret 3: Sketch personas, don’t over think

them.

Scenarios & Experience Mapping

Customer Experience Journey

LeanUX Secret 4: Focus on the experience journey.

Ideation & Sketching

The Sketching Process

Quantity over visual quality. The more ideas the better.

Sell your concept to the group.

Using prioritized user scenarios and business needs.

CritiquePresentIdeate

Creatively based on feedback.

Refine

1 2 3 4

LeanUX Secret 5: Debate design direction

alternatives early in the process.

•  Agreed&upon&conceptual&direc0on&

•  Include&wall&with&pictures&

•  Liked&that&this&would&vary&between&user’s&stated&interests&and&related&things&(think&Pandora)&

•  Like&the&faces.&&Need&to&include&way&to&acknowledge&new&members&

•  Need&to&emphasize&who&has&viewed&your&profile,&or&liked&your&content&

LeanUX Secret 6: Develop conceptual model with stakeholders, not the design.

Iteration & Design Thinking

One week’s iterations

Rapidly iterate (all of this in a week), but share/test with stakeholders, potential users,

LeanUX Secret 7: Rapidly iterate design.

Sketching & Prototyping

LeanUX Secret 8: Share broadly.

Be attentive to internal feedback.

Usability Testing

71

72

Why is this empty?

What is a past hosted events?

Why is the nav so complicated?

Feels awfully beige for a fun app.

Is this where I start?

How do explore

features and FAQ differ?Will drafts show invitations

or greetings or polls?

Needed more content, less

Rapidly iterate & test

LeanUX Secret 9: Test continuously

User Experience Design

Design Matters

LeanUX Secret 10: Take the time to produce brilliant

experiences (by not trying to accomplish too much)

Let’s Review

LeanUX Secrets !1. Get the stakeholders aligned on prioritized business goals. 2. Prioritize personas. 3. Sketch personas, don’t over think them. 4. Focus on the experience journey. 5. Debate design direction alternatives early in the process. 6. Develop conceptual model with stakeholders, not the design. 7. Rapidly iterate design. 8. Share broadly. Be attentive to internal feedback. 9. Test continuously. 10. Take the time to produce brilliant experiences.

Is he done?

Common Questions !1. Does this work for a company like mine (Startup, Enterprise, etc.)? 2. What was the composition of the most successful UX teams? 3. How did the process differ between Startups and Large Enterprises? 4. How does the Design Studios work? 5. When/how did you test prototypes with users? 6. How much functional documentation (e.g,. Spec.) did the client need? 7. How does this work in an Agile development process? 8. What are the risks/benefits of a LeanUX approach vs. waterfall? 9. Can you do this on a fixed budget and timeline?

Research Stakeholder Interviews Field Research Competitor Reviews Expert Reviews

Strategy and Ideation Strategy Workshop Design Studio Rapid Prototyping Iterative Refinement

UX and Design IA & Flow Interaction Design Concept Realization Visual Design & Branding

Thank You!

BrilliantExperience.com