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A look at how I revamped the UNC Eshelman School of Pharmacy
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http://www.john-zhu.com
Case study
Just What the Doctor PrescribedClient: UNC Eshelman School of PharmacyDate: 2007–Present
Case study: Just WHat tHe dOCtOR PResCRIBed
http://www.john-zhu.com
Most pages were just long blocks of text
Case study: Just WHat tHe dOCtOR PResCRIBed
http://www.john-zhu.com
Poor content and confusing navigation
Case study: Just WHat tHe dOCtOR PResCRIBed
http://www.john-zhu.com
Buggy CMS and little tech support
Case study: Just WHat tHe dOCtOR PResCRIBed
http://www.john-zhu.com
Apathy from people in the School
Case study: Just WHat tHe dOCtOR PResCRIBed
http://www.john-zhu.com
Immediate fixes: More graphics, better navigation
BeFORe aFteR
http://www.john-zhu.com
Case study: Just WHat tHe dOCtOR PResCRIBed
Found money for tech support
Case study: Just WHat tHe dOCtOR PResCRIBed
http://www.john-zhu.com
Made a list of top-priority technical fixes, focusing on items with high ROI
Case study: Just WHat tHe dOCtOR PResCRIBed
http://www.john-zhu.com
Engaged faculty, staff, and students at the School
Case study: Just WHat tHe dOCtOR PResCRIBed
http://www.john-zhu.com
Results: Improved visual appeal and ease of navigation
BeFORe aFteR
Case study: Just WHat tHe dOCtOR PResCRIBed
http://www.john-zhu.com
BeFORe aFteR
Case study: Just WHat tHe dOCtOR PResCRIBed
http://www.john-zhu.com
Results: Created significantly more and better content
Faculty Spotlights
Case study: Just WHat tHe dOCtOR PResCRIBed
http://www.john-zhu.com
Multimedia content: Help for Honduras• Audio slideshow• Feature story• Photo galleries• Interview clips
Case study: Just WHat tHe dOCtOR PResCRIBed
http://www.john-zhu.com
Multimedia content: • YouTube channel• Short clips to accompany
news releases• Livestreamed events with
accompanying live chat• Flickr slideshows
Case study: Just WHat tHe dOCtOR PResCRIBed
http://www.john-zhu.com
Push into social media
Case study: Just WHat tHe dOCtOR PResCRIBed
http://www.john-zhu.com
User guides for faculty and staff
Case study: Just WHat tHe dOCtOR PResCRIBed
http://www.john-zhu.com
Technical improvements• Upgraded CMS – improved security and functionality• Migrated site to new server – increased stability• Put in place a reliable tech-support system, paving the
road for future upgrades and maintenance• Working on major front-end redesign and revamp on the
back end
Case study: Just WHat tHe dOCtOR PResCRIBed
http://www.john-zhu.com
http://pharmacy.unc.edu
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