Crowdtesting & UX; What Why and How | Testbirds presentation #UXcampAMS16

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CROWDTESTING & UX what, why and howUX camp Amsterdam 201610 September 2016

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drs. Peter BruunTest Adviser

p.bruun@testbirds.com

Twitter: @Testbird_Peter#UXcampAMS16Testbirds BeneluxKeizersgracht 1191015 CJ Amsterdamwww.testbirds.nl

CROWDTESTING & UXdon‘t ignore but involve your audience

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Agenda

What is crowd testingWhy use a crowd for testingHow to use a crowd for UX testing

CROWDTESTING & UX

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What is crowd testing ?

Credit: Getty Images

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What is crowdtesting?Crowdsourcing meets software testing

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Why use a crowd for testing ? 4 Current Problems in the Market

Organisational blindnessSo is everything really fine? Unbiased users can test differently.

Device diversityDo we really have all of these devices to test with?

Target group relevanceTarget groups have different expectations and abilities.

Lack of resourcesTime pressure, limited budget and priority of other projects.

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Target group relevanceDo you know your target groups‘ needs?

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Device DiversityDo You Have All of the Devices to Test On?

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Device DiversityHow Do You Validate Localization?

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Value of the Crowd in UX

14%

24%

Consumers Professionals Specialists

62%

Students Employees OthersBusiness OwnersManagers

62%38%Total150,000+NL12,000+

Devices:380,000+Mobiles Computers TVsCarsWearables …

Countries

193Bugs100,000+

Filter Criteria

60

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How to use a crowd for UXEnabled by Crowd Usability/UX Study

Card SortingRemote Usability Videos

Comparison Study

Competitor Analysis Pre-App Store Rating

Prototype Evaluation

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In conclusionKey takeaways

1. Crowdtesting is an addition to traditional testing methods

2. Crowdtesting overcomes devices diversity

3. Crowdtesters provide user-centric feedback

4. Avoid organisational blindness

5. Crowdtesting is highly flexible

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Here’s a FreebieBirdFlightTM

Your mobile apps

Your testers

BirdFlightTM

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Wanna Play ?Take a Birdflight ! https://

www.birdflightapp.com/

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drs. Peter BruunTest Adviser

p.bruun@testbirds.com@Testbird_Peter

Testbirds BeneluxKeizersgracht 1191015 CJ Amsterdamwww.testbirds.nl

Questions?