Dalmation

BY MATTHEW HENDERSOND A L M A T I A N

MOOD BOARD

DESIGN RATIONALEThe Dalmation is commonly associated with firehouses,

but without the obvious options like firetrucks and badges. The dalmation, with it’s black and white fur

completely represents the colour scheme for the designs, along with the classic firehouse red.

The circle badge style represents sleek and clean design

while getting all necessary information across.

CONCEPT 1

DA

LMAT I A

NCOFFEEB O O K S

CONCEPT 1

DALMATIANCoffee house

DALMATIANCOFFEE HOUSE

CONCEPT 1

DA

LMAT I A

NDA

LMAT I A

N

COFFEEB O O K S

CONCEPT 1

CONCEPT 2

DALMATIANCOFFEE HOUSE

CONCEPT 2

DALMATIANCOFFEE SHOP

CONCEPT 2

DALMATIANCOFFEE HOUSE

DALMATIANCOFFEE AND BOOKS DALMATIAN

COFFEE HOUSE

CONCEPT 2

DESIGN RATIONALEThe Dalmation is commonly associated with firehouses,

but without the obvious options like firetrucks and badges. The dalmation, with it’s black and white fur

completely represents the colour scheme for the designs, along with the classic firehouse red.

The classic mark represents the dalmation idea without showing the head and body, just the recognizable spots.

CONCEPT 3

DALMATIANC OF F E E BOOKS

CONCEPT 3

DALMATIANCoffee & Books

DALMATIANC O F F E E H O U S E

CONCEPT 3

DALMATIANC OF F E E BOOKS

DALMATIANC OF F E E BOOKS

DALMATIANC OF F E E BOOKS

CONCEPT 3

DESIGN RATIONALEThe Dalmation is commonly associated with firehouses,

but without the obvious options like firetrucks and badges. The dalmation, with it’s black and white fur

completely represents the colour scheme for the designs, along with the classic firehouse red.

The modern mark pulls the “A” down to represent the

front of a firehall, while a sophisticated typeface creates a interesting feel for the business.