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PRINT DESIGNEstablishing Your Brand’s
Print Portrayel
It’s important to decide how your brand will be portrayed in print. We will develop and design print strategies that
best serve your company, including print advertising, promotional packages and specialty items.
A DEFINITION
PROJECT DETAIL
DEFINE WHAT IT IS WE ARE MAKING
Description To determine what form of print design will best serve your brand, we first need to answer some fundamental questions. What is it? Who will see it? When and how will it be used? How much will it cost, and what are its limitations?
CASE STUDY: ENGINE A Web Development Company
Print Specifications8-Panel Mailer Fold
6” x 48” Finished Size
4 - Color Process
Paper SpecificationsFrench Smart White
70 pd Cover
Aqueous Coating
Print SolutionBrochure introducing new brand
3 DimensionalEmboss
4 Color Process
OffsetPrinting
Typography
Color Palette
Logo Usage Image Usage
A B C a b c 1 2 3
REVIEW BRAND
YOUR EXISTING CLIENTS
Description Reviewing the building blocks of your brand helps identity print design options that are both complimentary and at odds with its core values. The DNA of your company’s identity, in the form of the Big Idea, brand narrative and brand architecture, is in place for this very reason.
FIND INFLUENCE
RESEARCHING WHAT IS OUT THERE
Description The print approach now decided upon, we start looking at a wide variety of design influences to help trigger a direction. We start the design process by pouring through large amounts of creative work, including artistic and environmental inspiration, which provides us with inspiration that, in turn, will feed into the work of your brand.
DESIGN
CASE STUDY | Flatgoods Furniture
Description Influences assembled, we can begin designing in earnest. Numerous concepts will be refined and sketched out. Once committed to a direction, we refine the sketches to create an illustration that will provide the basis of a more precise computer rendering.
ADJUSTMENTS
FINALIZATION
Description A design has been distilled to its purest form; now it’s time for others to weigh in. Our creative director and you, the client, can examine the work and offer up suggestions for adjustments, which will be incorporated into the final piece.
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DELIVER
TO YOUR DOORSTEP
Description The tweaking process completed, the finished print design is then delivered to you.
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