Design Driven Development (Bitspiration - Krakow, Poland - June 24th, 2013)

DESIGN DRIVENDEVELOPMENT

VITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

June 2013

“Art is like masturbation. It is selfish and introverted and done for you and you alone...

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

...Design is like sex. There is someone else involved, their needs are just as important as

your own, and if everything goes right, both parties are happy in the end.”

Colin Wright@colinismyname

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

DESIGN ≠ ART

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

Vitaly M. Golomb entrepreneur/designer

mentor/advisor

Founder/CEO

KYIV, UKRAINEKYIV, UKRAINE

DECEMBER 4-5, 2013DECEMBER 4-5, 2013

E U R O P E

V E N T U R E S U M M I T

E U R O P E

V E N T U R E S U M M I T

previously

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

“Good” Design

Dieter RamsINDUSTRIAL DESIGN GURU

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

Dieter RamsTen Principlesof Good Design

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

1. IS INNOVATIVE

TAKES ADVANTAGE OFNEW TECHNOLOGY

Good design...

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

2. MAKES A PRODUCT MORE USEFUL

USE DICTATES FORM

Good design...

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

3. IS AESTHETIC

ONLY WELL-EXECUTED OBJECTS CAN BE BEAUTIFUL

Good design...

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

4. MAKES A PRODUCT UNDERSTANDABLE

MAKES A PRODUCT TALK

Good design...

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

5. IS UNOBTRUSIVE

NEUTRAL, OPEN TO USER SELF-EXPRESSION

Good design...

6. IS HONEST

DOESN’T MAKE PROMISES THAT CANNOT BE MET

Good design...

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

7. IS LONG-LASTING

FASHIONABLE DESIGN DATES QUICKLY

Good design...

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

8. IS THOROUGH

LEAVES NOTHING TO CHANCE, DOWN TO THE LAST DETAIL

Good design...

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

9. IS ENVIRONMENTALLY-FRIENDLY

USES ONLY WHAT IS NEEDED

Good design...

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

10. IS AS LITTLE DESIGN IS POSSIBLE

SIMPLE AND PURE

Good design...

AND NOWSOME BAD DESIGN...

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

Amfora Hvar Hotel (Croatia)

Mirror

Hot Cold

Years of Training

HotCold

Amfora Hvar

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

CONSISTENT

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

how important is perception?

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

trust us with yourbanking logins

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

60-80% markup ondirt, oil, wax, and fragrance

so how much is “design” worth?

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

+100-350%

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

+200-400%

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

+100-500%

+800-1000%

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

+200-5600%

“Design is not just what it looks like. Design is how it works.”

Steve Jobs

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

INTERFACE

LOGIC

99% OF THE WORLD DOES NOT UNDERSTANDTHE MAGIC OF PROGRAMMING

YOUR APPLICATION

DATA

INTERFACE

HOW USERS SEE IT

MAGIC

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

“As far as the customer is concerned,the interface is the product.”

Jef RaskinCreator of Apple Macintosh

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

design disciplines

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

GRAPHIC DESIGN

BRANDING

ILLUSTRATION

TYPOGRAPHY

IMAGE MANIPULATION

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

user experience

GRAPHIC DESIGN

PSYCHOLOGY

KNOWLEDGE OF MEDIUM

SENSE INTENT

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

ui/visual

SUBSET OF UX &GRAPHIC DESIGN

DESIGN PRINCIPALSFOR GIVEN OS

SURFACE FUNCTIONALITY

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

front-end developer

DESIGN EYE

EXECUTE UX/UI

BRIDGE TO ENGINEERING

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

marketing

COPY WRITING

SALES

VOICE OF THE CUSTOMER

Design disciplines

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

UI/VISUAL FRONT-END DEV.GRAPHIC DESIGN USER EXPERIENCE MARKETING

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

“Good design is obvious.Great design is transparent.”

Joe Sparano@joesparano

user-centric design

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

NO SUCCESSFUL PRODUCT HASEVER COME OUT OF A FOCUS GROUP

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

"If I had asked people what they wanted,they would have said faster horses."

Henry Ford

design success formula...

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

Vision+

Feedback from customers/users+

Culture (consistency & expectations)+

Techniques

Jared Spool/UIE@jmspool

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

Jared Spool/UIE @jmspool

Design Paradigms

Unintentional

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

Jared Spool/UIE @jmspool

Design Paradigms

Unintentional self geniusactivity-focused

design drivenDevelopment

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

design goes first

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

PROBLEM

DEFINITION

WIREFRAMES

+ PROTOTYPES

USER

INTERFACE

DESIGN

ARCHITECTURE

APPLICATION

DEVELOPMENT

FRONT-END

DEVELOPMENT

MARKETING

CUSTOMER

FEEDBACK

RINSE & REPEATwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

“Design is intelligence made visible.”Don Newgren

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

define the problem and letdesigners do their jobs

working with designers

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

what dodesigners need?

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

hint:it’s not more money

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

Interesting Problems

Creative Environment

A Seat at The Table

how would you like your design?pick two

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

FAST CHEAP

GREAT

FREE

UGLY,RUSHED, AND

CARELESS

NEVER ON TIME

DOES NOTEXIST

YOU GETWHAT YOU

PAY FORDOES NOT

EXIST

TRASH

DOES NOTEXIST

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

BUSINESS

DESIGN ENGINEERING

YOUR STARTUP

design is core

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

thanks foryour attention

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

want the slides?follow @vitalyg

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER