Design Revolution Sarasota 081020

Digital Native Nation

Digital Immigrants Leading Digital Natives

Medium as Message

When the primary means of storing and distributing information changes…

Medium as Worldview

…our worldviews change!

Comparing the Mediums

Dynamic

Open-Ended

Ephemeral

Intimate

Now

Messenger

Linear

Sequential

Permanent

Abstract

Historical

Content

Fluid

Fragmented

Transitory

Vicarious

Future

Impression

Interactive

Linked

Iterative

Virtual

Time-Morph

Experience

Symbolic

Realistic

Conceptual

Convergent

Hacked/Moded

Brain WiringOral

Non-linear, Holistic, Intimate, Relational

Print

Linear, Sequential, Rational, Concept

Broadcast

Fluid, Fragmented, Emotional, Image

Digital/Interactive

Non-linear, Holistic, Systems Thinkers

Then What? Revolution!

NEW DESIGN

New culture

New structures

New relationships

New language

New media

New perceptions

New worldview

New understandings

New psychology

Low cost

On demand

Tailored

Interactive

Mass amateurization

Collective enterprises

Aha!

Active

Focus on the whole

High cost

On command

Mass Appeal

One directional

Exclusive

Star products

Ta Da!

Passive

Focus on a concept/

image

Design Capabilities are a Commodity

Design Thinking is a Premium

Modeling vs. Drawing

Simulation vs. Analysis

Data Rich vs. Concept Only

The Design Subculture is going Mainstream

Rapid Prototyping

Design Economy

2008

2018

The Difference is Nature not Nurture Workview and Worldview

Peering into the Digital Future

Maps of unexplored worlds are more about Art than Geography

Where we are NOW

Early Cinema Remediated Theater

Before the dawn of the digital age we presented our brilliantly crafted predictions using a technology that was born at the turn of the LAST century.

Early digitalremediatesmultiple communicationtechnologies

The PowerPoint presentation

Became the communication medium of choice. With this powerful new tool of the digital age we were able to fill up page after page with

•Bullet points•Cutesy clip art •Impossible to read font styles•In too many colors•Indecipherable charts and graphs•And long quotations that we were apt to read verbatim to our audiences.

Digitizing the theme park

The Laugh FloorMidway Mania

Innoventions

Our digital playground

The limits of remediation

We suffer TECHNOLUST

We are constantly disappointed

Set the new medium free

The next step

From: Envisioning Emotional Epistemological Information by David Byrne

Digital as medium AND message

Looking for digital landmarks

Rearrange & Recombine

Connect

Constant Change

Who are the digital explorers?

James Moore: Concept Designer Walt Disney ImagineeringGraduate: Ringling & Florida Interactive Entertainment Academy

Digital Generation 1.1

Seeing design through a digital lens

Digital Generation 2.0

Allie Tankersley, age 12

Aspiring Actress

Social Networking Queen

Real Digital Babies

How will Digitalitychange designers?

Digital design is mass mind

To be digital is to be holistic

Digital lives in the future

What will a digitally designed world look like?

Designers will be King

Learning in a design world

Fear of the amateurs

Designers for life

End of zero sum

Welcome to the brave new world!

Joe Tankersley joe.tankersley@disney.com

Rex Miller rex@rexmiller.net