Good design is good

Good design is good

GabrielAguSeniorExperienceDesigneratGreenPixel

what makes good design good ?

many things.

innova5on

aesthe5cs

claritystructure consistence

style

memorability

uniquenessgrandeur

insight

effec5veness

“lessismore”

“designforhumans”

permanence

elegancefunc5onality

readability

crea5vityhonesty

friendliness

unobtrusiveness

thorough

try to remember 5 things.

good design is…

EFFECTIVE CLEAR AESTHETIC INNOVATIVE PERMANENT

good design is…

EFFECTIVE Designmustalwayshaveapurpose,objec5ves,otherwiseit’sart,andnotdesign.

good design is…

CLEAR Avoidconfusion,avoidatoowiderangeofinterpreta5onofthemessageandyou’llbesuretogettherightthingacrosstothecustomer.

good design is…

AESTHETIC Designisvisual,andmustcommunicateinanaesthe5cmanner.Style,form,power,allofthesecomefromanaesthe5capproach.

good design is…

INNOVATIVE Designneedstobepoweredbyinnova5on,becausewithoutit,ourworldwouldbecompletelyboring.

good design is…

PERMANENT Whatwasgooddesign30or50yearsagoiss5llgooddesigntoday.Ifit’sgood,itwilllast.

cool, I want to do good design

Good design is never rarely the product of any ONE individual, but the result of MORE.

Good design is never rarely the product of any ONE individual, but the result of MORE. but beware of design by committee

the key to good design is…

work. together.

work. together.

…as a copywriter

“Apicturemaybeworthathousandwords,butonlywordscanprovideacalltoac5on”*

* internet anonymous

work. together.

…as a copywriter

Copyanddesignareintrinsicallylinked.

work. together.

…as a copywriter

NiceimageswithbadcopyarenotgooddesignUglyimageswithgreatcopyarenotgooddesign

work. together.

…as an account manager Don’tjustforwardemails.CareabouttheprojectandaboutyourresponsibilityingeQngagooddesigndone.

work. together.

…as an account manager WorkFORtheagency,notagainstit.Iftheclientiswrong,don’tbeafraidtotellhimthat.Youwillgainmoreifyousupportyouragency,ratherthantheclient.

work. together.

…as an account manager NeverloseabaVlebeforeyou’vefoughtit.AndbesuretherewillbebaVles.

work. together.

…as a client

Giveabriefandletthedesignerdogreatdesign.Giveasmuchinforma5onasyoucan,answeralltheques5onsfromthedesigner.Makesureyouarebothonthesamepage.

work. together.

…as a client

“CanIhazcoolposter(inanhour)(forfree)?Kthzbye”Isnotabrief.Itwillmakeadesignertellyou(politelyornot)togof#$%yourself.

work. together.

…as a client

Givespecifica5ons,notorders.Mutualrespectwillmakecommunica5onandworkaloteasierandmoreproduc5ve.

work. together.

YOU ARE NOT THE DESIGNER*

* unless you actually are the designer

…sotrusttheprofessionalswhentheymakeadecisionforyou

work. together.

Work with the designer, not against him

The 1 thing you should remember:

Average is not enough. Aim for f@#$ing awesome.

gratuitous use of the F word, I know…

Thank you

gabriel.agu@greenpixel.ro www.twitter.com/gabiagu www.designispoetry.com