How small changes big

How small..

..changes big

hippies are the..

..best business men

two ways..

..of working

wrong focus..

..oh nein!

time changes..

..and so does perception

Local maxima

Metrics-Driven Design SXSWThe grass is always greener on other mountainsides.

Imagine that your design is a mountain...

Saturday, March 12, 2011

Existing design

Metrics-Driven Design SXSWThe grass is always greener on other mountainsides.

Imagine that your design is a mountain...

Saturday, March 12, 2011

Existing design

now

Metrics-Driven Design SXSWThe grass is always greener on other mountainsides.

Imagine that your design is a mountain...

Saturday, March 12, 2011

Existing design

now

Optimized (local maxima)

Metrics-Driven Design SXSWThe grass is always greener on other mountainsides.

Imagine that your design is a mountain...

Saturday, March 12, 2011

Existing design

now

Optimized (local maxima)

Potential improvement

Metrics-Driven Design SXSWThe grass is always greener on other mountainsides.

Imagine that your design is a mountain...

Saturday, March 12, 2011

Existing design

now

Optimized (local maxima)

Goal

Better design

Metrics-Driven Design SXSWThe grass is always greener on other mountainsides.

Imagine that your design is a mountain...

Saturday, March 12, 2011

Existing design

now

Optimized (local maxima)

Potential improvement

Goal

Better design

the importance of...

..testing in the context

1% 2% 0,9%

..but also!

the importance of...

..copy

21,2%

38,8%

+83%

the importance of...

..structure & clarity

+11,2%

+19,9%

the importance of...

..icons & copy

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1

2

3

4

1 2 3 4

+204%

the importance of...

...images

The magic glasses...

all together now!

Finito!

• http://www.markmawson.com/

• http://diythemes.com/thesis/increase-conversions-split-testing/

• http://blog.hawkhost.com/2010/02/21/multivariate-testing-a-real-life-example/

• http://www.getelastic.com/test-size-color/

• http://bokardo.com/

• http://usableworld.com.au/

• http://www.telegraph.co.uk

• http://bestathomeworkouts.com/

• http://www.suggestsoft.com/soft/clock-desktop-com/balloon-clock-screensaver/

• http://davidsson-neppelberg.se/1234/magkansla

• http://www.veryangrytoad.com/funny-photos-of-evolution-in-every-things/

Images taken from: