In My Inbox Issue 001 Jan 09

In my InboxIssue 001 Jan 2009

TAGS: Email marketing, user experience, campaign evaluation, gmail, retail, John Lewis, UK

Dr. John McCarthy

Customer Experience Architect

http://www.lida.com

The Key

Good featureBad feature

In the inbox

Subject line with a “Time limited”

theme

“From” recognisable brand name

Email without images“Add to address book”

to prevent Spam filtering

Web alternative

Colour contrast is not accessible No key message or

hierarchy without images

Email without images

Unnecessary duplication of the

site navigation

Pointless link in an email client

Key action panel should be visually

bounded

Good clustering of key actions

Double underline effect

Email with images

Image reinforces the subject line

Image reinforces the subject line

Good copy for the call to action

Clear action button

The landing page

Design carried through to a landing page ..persuasion copy

should have been included in the

email !

Good persuasion copy

Clear access via the main navigation

These don’t look like links

In my InboxIssue 001 Jan 2009

TAGS: Email marketing, user experience, campaign evaluation, gmail, retail, John Lewis, UK

Dr. John McCarthy

Customer Experience Architect

http://www.lida.com