Inbound 2013 quinn's preso_8_7_2013

#inbound13

How a Web Redesign Can Focus your company

Towards a Central Goal

Quinn Devery

Longhorn at heart

@qdevery

Quinn DEVERY

How do you...

The Right Way?

Marketing

Does Your Organization look like this...

Sales

Marketing

IT

Ops Mgmt.

Or This?

It Starts With a Plan

1  Before You Get Started

2  Finding The Right Partner

3  The Redesign Process

4  Going Live With Your New Website Design

5  Seeing is Believing (Results/Analytics)

Agenda

What Are Your Team's Goals?

Do you want to…

Increase Revenue

Increase Conversions

Bounce Rate

Increase Visits

Improve Rankings

More Control

I Want it All

Get Input A difficult but necessary step in any successful redesign

Assemble Your Laundry List of Goals

Then Prioritize

•  Founded in the 1990s

•  Divested by Sprint in the 2000's

•  Acquired 3 firms in mid 2000's

•  Transitioned to HubSpot in 2011

Paranet's Background

Paranet's Background

" 3 Separate Domains

" HubSpot Customer

" Outdated Design

Online History

1. One Brand

More Control

Increased Sales

What Paranet wanted

2.

3.

What Next?

Take a Deep Breath...

Take A Second To...

Because A redesign has many masters

And Everyone Has Dirty Laundry

I hope you’re good at herding cats

2 Finding The Right Partner

1  Looking for a Partner

2  The HubSpot Marketplace

3  The Selection Process

The Journey

Start Looking Here...

Or Here…

Select Website Design from Services

Narrow Your Search

Selection Process

Proposals

Review Pricing

References Selection

" A Structured Approach

" Competitive Pricing

" Case Studies/References

What I looked for in a Partner

2 Things I Learned About Design From The Selection Process…

Make Information Easy To Find

Nobody Wants to Be Your First Customer

3 The Redesign Process

Kick Off Call

Goals Review

Design Discussion

Project Plan

Review

Redesign Kick Off

Project Timeline

Actual Go Live: 12/31/2012

Home Page Wire Frame

Interior Page Wire Frame

Home Page Creative

Interior Page Creative

•  Plan for at least 2 iterations for each design

•  Stick to your original goals

•  Design Tradeoffs Happen

Key Points

4 Going Live

“Sitemaps The single most important part of a successful migration”

@QDevery

Old Site Map

Paranet Sitemap 1.0

•  Insert Excel Sheet Picture

Plan your Url Migration

301 Redirects Option 1

301 Option 2

Changing Page Layouts

Changing Page Layouts

Changing Page Layouts

Moving Modules

5 Seeing is Believing

1. One Brand

More Control

Increased Sales

Achieved our Goals

2.

3.

Before & After!

Before

And After!

One Brand

•  Home Page Banner

•  Home Page boxes

•  Interior Page Modules

More Control

•  3,300,000 in Pipeline

•  1,131,000 in booked revenue

•  25% close Ratio

•  25 New qualified Opportunities

More Sales

Best Month Ever

Stakeholder Feedback

Looks Great!

Awesome Job!

Works Perfectly

Few People Had Issues

IE 6 Looks Funny

Icons Are Off

1  Before You Get Started

2  Finding The Right Partner

3  The Redesign Process

4  Going Live With Your New Website Design

5  Seeing is Believing (Results/Analytics)

Steps to a Redesign

Questions? Quinn Devery