Inventor alliance Packaging Talk 11-12-11

Packaging Your Product for Retail, Made Easy

BY: KAREN WAKSMAN & FRED SCHECHTER

About Fred:

• Industrial Designer

• Packaging Designer

• Point of Purchase Display Designer

• Over 10 years in the Industry with products in Toys R us, Sharper Image, Wal-Mart, and many more.

Why We Know What We’re Talking About!

About Karen:

• Sold Millions of Units to the World’s Largest Retailers

• Manufacturer’s Rep turned Author, Speaker and Consultant

• Wholesale Product Expert For About.com (New York Times Co.), etc.

Topics Discussed

• Why Packaging for Retail?• What Buyers Care About In Regards to

Packaging• Types of Product Packaging Available Today• Getting Started with Retail Packaging• Tips to Get Started With Packaging• Packaging Resources

Carded-BlisterCorrugated BoxStickerClamshellTubeBlow MoldedFood ProductSecondaryTertiary

Types of Product Packaging

Carded-Blister Style

Product held in place by Shrink wrap or vacuum formBack of card printingSombrero = Hang Hole

Types of Product Packaging

Corrugated Box

Die-line Mechanical drawingsTucks, Flaps, Glue-stripsCardstock vs. Corrugated Fluting Directionality

Types of Product Packaging

Sticker

ArtOuter Die-lineMaterial ThicknessTack Level

Types of Product Packaging

Clamshell

Vacuum Formed1 Sided MoldCombined with Flat ArtIntegrates with Other StylesFloating Product Effect

Types of Product Packaging

Tube

Paper or Vinyl tubeEnd CapsCustom Ends (salt shaker)Suspend Product in CenterWasted Shipping SpaceDecorate with Flat Art

Types of Product Packaging

Blow Molding

1-Sided MoldThreaded CapClear or OpaqueLiquid or Granulated ProductSticker or Wrap Decoration

Types of Product Packaging

Food Product

Tamper SealFreshness DatingBagCanBottleBox

Types of Product Packaging

Secondary Packaging

Shipping packaging like Amazon12 Packs to a storeProtect and contain smaller amounts for retail saleBoxesSelf Merchandising Displays

Types of Product Packaging

Tertiary Packaging

PalletsShrink WrapBulk HandlingWarehouse Storage Transport Shipping

Types of Product Packaging

Identify 3 Direct Competitors, Note Prices

Identify Your “Dream Packaging”

Measure their Length, Width, and Height.

Take Pictures

Quick Tips to Get You Started

Toolkit

Tape measures work great in the field. (Inches or mm)

Camera

Notebook (Evernote)

Tool Kit Example

MFG.comAlibaba.comMcMaster.comGrainger.comCapitalCorrugated.com

Finding Packaging Manufacturers

Resources

Fulfillment

Fulfillment by AmazonWebgistixInnotracShipwire

Resources

Coroflot.comAiGA.comElance.comguru.comOdesk.comBehance.comLinkedin.comAquent.com

Finding Graphic & Packaging Designers

Selling To Major Retailers

• Final Thoughts

• Questions

www.productforprofit.com

karen@productforprofit.com