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Developed new marketing strategy for Italian designer wallpaper company Jannelli e Volpi for final project in Workshop in Design-Based Industries course. Consulted founder & shadowed staff at JV Concept Store to gather field data about daily operations and sales. Collaborated with international team (Australia & Italy).
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agenda
product
Cole&Son Flowers
Origin Bloomingdale
Hooked On Walls Kimono Club
Sanderson Parchment Flowers
Giardini Vento D’Oriente
Arte Carapace
ITALIAN COMPETITORS
PRICE: Price per roll of finest vinyl ~ €20-‐25
PRODUCT: Vinyl wallpaper
STYLE: classic and old fashioned. An opulent and sterotyped “italian taste”
DISTRIBUTION: focused on foreign markets (eastern Europe).
English brand founded in 1860: • internaQonally renown in the field of interior design and
decoraQng • excepQonal quality, experience and know how • innovaQon in use of colors and producQon techniques
Several collecLon and various design printed in UK and distributed worldwide: • bold stylised flowers • classic English landscapes • plain textures • smart stripes • trellises • small scale moQfs
Price: „Parkment flowers” collecQon – „Sweet Bay” : €89-‐98 for roll (10.05x0.53 sqm)
THINKING TO WALLPAPER… The briQsh compeQtor
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