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presentation of work by Nicki Allison
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Nicki Alli son • 100 Leafmore Lane • Bristol, Tennessee 37620 • Home 423.878.3435 • Cell 423.366.9286 • nallison@btes.tv
p o r t f o l i o
Nicki Alli son • 100 Leafmore Lane • Bristol, Tennessee 37620 • Home 423.878.3435 • Cell 423.366.9286 • nallison@btes.tv
AFLAC Recruitment Campaign
Campaign consisted of brochure, CD, VHS, audio
CD, and cassette. All pieces were 6-color, including
metallic inks and varnish. Brochure cover had special
die-cut window.
Nicki Alli son • 100 Leafmore Lane • Bristol, Tennessee 37620 • Home 423.878.3435 • Cell 423.366.9286 • nallison@btes.tv
AFLAC 1999 Annual Report
This annual report was one of the first marketing
and collateral pieces to incorporate the new branding
icon — the AFLAC duck. Use of varnishes enhanced
the playful duck element.
Nicki Alli son • 100 Leafmore Lane • Bristol, Tennessee 37620 • Home 423.878.3435 • Cell 423.366.9286 • nallison@btes.tv
AFLAC Cancer CenterHoliday Card Promotion
The Holiday Card Program was an annual fundraiser
for the AFLAC Cancer Center at Children’s Healthcare
of Atlanta. Holiday-themed art parties were held with
the children and their siblings to produce art that
would be used for the cards that year. Selected art
was also adapted to t-shirts and marketing pieces.
Nicki Alli son • 100 Leafmore Lane • Bristol, Tennessee 37620 • Home 423.878.3435 • Cell 423.366.9286 • nallison@btes.tv
AFLAC Travel Promotions
Marketing pieces for annual meetings usually consisted
of posters, brochures, and calendars promoting the
destination of the meeting or convention.
Nicki Alli son • 100 Leafmore Lane • Bristol, Tennessee 37620 • Home 423.878.3435 • Cell 423.366.9286 • nallison@btes.tv
ESS Aromatherapy Brand Sales Kit
Multi-piece sales tool designed for one of
Universal Companies’ many in-house brands.
Design of product literature was specific to the
brand and presented in a Universal Companies
corporate brown folder with 4-color label. Kits
were used by Corporate Sales Team to promote
Universal’s core brands.
U N I V E R S A L C O M P A N I E S
HISTORY
• Universal Companies was founded by Dr. G. H. Morenings and daughter Marti Morenings in 1982 to market a medical therapy unit designed by Dr. Morenings.
• The Morenings began selling esthetic equipment and sundry supplies through a mail order catalog for estheticians in the early 1990’s.
• Today we are the leading single-source supplier to over 25,000 clients in the spa industry, providing thousands of products to help pro-fessionals manage and grow their businesses.
• Universal Companies has always provided the spa industry with award winning service, forging strong partnerships with hundreds of manufacturers.
• We help “simplify” the demands placed on spa operators by being a “one source spa solution.”
“ Our goal has always been to partner with
our customers to build long-term, mutually
pro�table relationships so that we both
grow strong together.” – Founder & Chairman Marti Morenings
Founder & Chairman Marti Morenings
((UCHISTORY© 2010 Universal Companies.
C O M P R E H E N S I V E P R O D U C T O V E R V I E W
T h e P r o f e s s i o n a l ’s C h o i c e f o r A r o m a t h e r a p y
UN
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Universal Companies Promotes Corporate & Spa SustainabilityUniversal Companies has taken many steps toward be-coming more environmentally responsible over the past few years, and helping spas do the same. The spa industry leader now sells a sizeable collection of economical, earth- friendly products, all of which feature a green leaf symbol in its catalogs. This icon indicates that products have undergone conscientious examination for sustainable attributes.
Universal Companies also offers customer green supply con-solidation analysis. A full-time sustainability specialist is on staff to assist customers who are interested in greening their facilities. In addition, the company partners with the Green Spa Network, a community of spa professionals that offers a bundle of collaborative tools and resources and that links members to one another, sustainability experts, PR opportuni-ties, and web-based tools and tips.
Universal Companies in the MediaAs the leading single-source supplier to
the spa industry, Universal Companies
news is often found in spa trade media.
An early innovator in the spa industry, we
have forged strong partnerships with trade
publications such as DAYSPA, American
Spa, Massage & Body, Skin Deep, and
Pulse magazines, among others. From
new product announcements to corporate
press, Universal Companies is on the move
and in the media. These are just a few of
our stories making headlines recently.
Universal Companies Fights Breast Cancer with $85,000 in Donations to City of HopeIn September 2006, spa professionals everywhere began replacing their usual hygienic vinyl gloves with pink gloves from Universal Companies, showing consumers their support for the battle against breast cancer. Since then, Universal Companies has donated over $85,000, including proceeds from the sale of these special gloves, to City of Hope, a leading Southern California biomedical research and treatment center and hospital for cancer and other life-threatening diseases.
The Pink Glove project was created when Universal Compa-nies joined efforts with Intrinsics® single-use essentials. The total pro�t from the sale of each box of 100 pink vinyl gloves, $5.50, is donated to City of Hope. “We are very glad that spa professionals want to partner with us in this effort to increase funding to battle breast cancer,” said Universal Owner & Founder Marti Morenings. “City of Hope is doing amazing research on �ghting breast cancer, and we’re privileged to be a part of that work.”
((UCINMEDIA© 2010 Universal Companies.
T h e P r o f e s s i o n a l ’s C h o i c e f o r A r o m a t h e r a p yT h e P r o f e s s i o n a l ’s C h o i c e f o r A r o m a t h e r a p y
P R O D U C T S&
P R I C E S
T h e P r o f e s s i o n a l ’ s C h o i c e f o r A r o m a t h e r a p y
As Featured In:
When you choose ESS you get:
BR
AN
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The Professional’s Choice for Aromatherapy
M E N U I D E A S
The Professional’s Choice for Aromatherapy
Take-Home Bath BarTake home a “piece of the peace” with you and enjoy an original spa bathing experience designed by our Spa Alchemist.
MANDI SUSU INFUSED WITH JASMINESteep in this bath ritual rooted in ancient healing. Sea Salts detoxify, tone, and soften your skin as milk powder helps to smooth away rough dry skin. Did we mention that Jasmine essential oil is a natural aphrodisiac? Enjoy!
A PIECE OF HAMMAM AT HOMESoak in a goat milk bath infused with rose petals and special moisturizing rose essential oil infused with sandalwood.
ENGLISH MUSTARD BATHMelt away stress, aches and pains in the comfort of your own home. Breathe deep, meditate, and emerge transformed with the infusion of peppermint, rosemary, and lavender essential oils.
“After my Relaxation Aroma Massage, I felt weightless and serene. I am so thankful my therapist recommended the Relaxation Oil Blend to take home.
I'm finding so many ways to use it—in my bath, my pillow spray, and my new oil diffuser. Every time I smell the oil I immediately relax and relive my wonderful experience at your spa! Ashley, Bedford, OR
C U S T O M E R T E S T I M O N I A L
Aromatherapy for the Hair & ScalpSHIRODHARAThousands of years old, this Ayurvedic treatment is full of many therapeutic bene�ts, such as enhanced blood circulation to the brain, improved memory, nourished hair and scalp, sounder sleep, and calmer mind and body. 90 minutes
AROMA-LUXURIOUS Experience the �nest essential oils of ylang ylang, sandalwood, lime, petitgrain, and clary sage as your therapist massages your shoulders, neck, and scalp. Allow your mind to become quiet and escape. Emerge with silky soft hair. 50 minutes
JUST FOR YOUYour therapist will consult with you and evaluate your needs for a custom hair and scalp massage performed with pure essential oils. 50 minutes
Aromatherapy for Mani & PediLAVENDER LUXURY HAND RITUALLike a facial for the hands, you are enveloped in lavender luxury. Essential oil of lavender is soothing and is also great for cuts and wounds. 45 minutes
PEPPERMINT PAMPERINGYour feet will never feel so revived and pampered as they will with this pedicure featuring a twist of peppermint and lime essential oils. 45 minutes
SEASONAL SPECTACULARExperience a change of seasons with our signature manicure and pedicure. The most luxurious mani and pedi we offer is inspired by essential oils that address each season. Comes with a shoulder massage, neck wrap, and seasonal tea offering. 50 minutes
© 2010 Universal Companies. ((ESSMENU
ESS Aromatherapy Gift Set Packaging Concepts
Belly-band design concepts for a proposed ESS
gift set. Design carried through new elements in
order to establish the brand.
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ESS bellybands na.indd 3 6/16/11 11:17:30 PM
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sequi exer iuscidunt nonsenim zzrilis molortie delisl incil in elisl et vel iureet lor susciduissed enibh eros dolent non-sequis nostio et ut adio delit in utatie duis adit wis nonse er summodolenit il diamconum exerci te velesse feu faci tinci tat adiametum il iniamcore minim venim ad deliquam dolum zzriure dolorperit la commolobore magna am dolendi gnisim dolore eugait, velismo dionsequis nibh enim doloreraese consed eugue dunt ex eum dipisis
ESS bellybands na.indd 2 6/16/11 11:17:04 PM
Duis augue min venim quat. Ut er sequi exer iuscidunt nonsenim zzrilis mol-ortie delisl incil in elisl et vel iureet lor susciduissed enibh eros dolent nonsequis nostio et ut adio delit in utatie duis adit wis nonse er summodolenit il diamco-num exerci te velesse feu faci tinci tat adiametum il iniamcore minim venim ad deliquam dolum zzriure dolorperit la commolobore magna am dolendi gnisim dolore eugait, velismo dionsequis nibh enim doloreraese consed eugue dunt ex eum dipisis dolorti sissim dunt adignim do exercing eugait essequat. Tationsectet
ESS bellybands na.indd 1 6/16/11 11:16:35 PM
Nicki Alli son • 100 Leafmore Lane • Bristol, Tennessee 37620 • Home 423.878.3435 • Cell 423.366.9286 • nallison@btes.tv
The Pink Glove Campaign
Campaign to raise awareness and breast cancer
research funding for City of Hope Cancer Center.
Universal Companies donated to City of Hope a
portion of profit through sales of these pink vinyl
gloves. Campaign included logo, package design,
ads, flyers, and eblasts. Let’s Join Hands for a Cure.Show your support for breast cancer research, treatment, and education when you
wear The Pink Glove while performing services. For each box of gloves sold
during this promotion, $5.50 of the purchase price will be donated to City
of Hope. You’ll help �ght breast cancer and your clients will be inspired by
your commitment. Hand-in-hand we can help �nd the cure.
The Pink Glove is lightly powdered, latex-free vinyl, and embossed with
ribbon logo. Available in small or medium. $9.99 per box of 100.
To order now call: 800.558.5571City of Hope, an innovative biomedical research, treatment and educational
institution, is dedicated to the prevention and cure of cancer and other life-
threatening diseases.
Nicki Alli son • 100 Leafmore Lane • Bristol, Tennessee 37620 • Home 423.878.3435 • Cell 423.366.9286 • nallison@btes.tv
Simplify and Simply Rewarding Campaigns for Universal Companies
Simplify logo and ads developed to promote
corporate sales campaign encouraging clients to
use Universal Companies’ order consolidation.
The “Simply Rewarding” rewards program,
followed for those participating in consolidation.
Nicki Alli son • 100 Leafmore Lane • Bristol, Tennessee 37620 • Home 423.878.3435 • Cell 423.366.9286 • nallison@btes.tv
AUC Branding Campaign
The new look for Atlantic Union College included a
new logo, viewbook, and companion marketing pieces.
Viewbook utilized fold-outs and pockets containing
additional information.
Nicki Alli son • 100 Leafmore Lane • Bristol, Tennessee 37620 • Home 423.878.3435 • Cell 423.366.9286 • nallison@btes.tv
Morrison School Brochure
Private school wished to have a compelling
and informational piece to highlight their
unique approach to learning. Used as a
recruitment tool and fundraising.
139 Terrace Drive
Bristol, VA 24202
(276) 669-2823
morrisonschool@bvunet.net
MORRISON SCHOOL
Morrison School’s mission
is to prevent a
ttention and
learning disabilities from
becoming lifelong handicaps
which interfere with educational,
job, and personal success.
Nicki Alli son • 100 Leafmore Lane • Bristol, Tennessee 37620 • Home 423.878.3435 • Cell 423.366.9286 • nallison@btes.tv
Old Biscayne Designs Catalog
Interior spreads from catalog created for high-end
Argentine furniture manufacturer to use at market.
Book was 232 pages and hard-bound with foil-stamped
black linen cover. Original photography from owner’s
Argentina influences was used as the theme of old world
travel for the piece.
Nicki Alli son • 100 Leafmore Lane • Bristol, Tennessee 37620 • Home 423.878.3435 • Cell 423.366.9286 • nallison@btes.tv
Direct Mail Mini-Catalogs
Seasonal mini-catalog marketing pieces were created
and mailed to customers to encourage sales in-between
the annual comprehensive catalog for Universal
Companies. Mini-cats included new product
launches as well as seasonal promotions.
U N I V E R S A L C O M P A N I E S
PROFESSIONAL PRODUCTS | IMPLEMENTS & SUPPLIES
FURNITURE & EQUIPMENT | APPAREL & LINENS
RETAIL | MERCHANDISING | EDUCATION
2 0 1 0
FreeDigital Merchandising Display
See page 18 for details.
U N I V E R S A L C O M P A N I E S
PROFESSIONAL PRODUCTS | IMPLEMENTS & SUPPLIES
FURNITURE & EQUIPMENT | APPAREL & LINENS
RETAIL | MERCHANDISING | EDUCATION
Holiday Checklist:
Stock Shelves with
Holiday Gifts
Order Gift Certi�cates
& Festive Bags
Add Seasonal Spa
Treatments to Menu
®̧
®̧
®̧
Increase
Your Pro�ts
With Retail Guru
Carol Phillips!
Nicki Alli son • 100 Leafmore Lane • Bristol, Tennessee 37620 • Home 423.878.3435 • Cell 423.366.9286 • nallison@btes.tv
Checkwriter University Box Set
Bookkeeping set sold to churches through national
seminars and catalog. Included software, manuals
and other promotional items.
Nicki Alli son • 100 Leafmore Lane • Bristol, Tennessee 37620 • Home 423.878.3435 • Cell 423.366.9286 • nallison@btes.tv
ISPA Tradeshow Signage
Tradeshow signage for the spa industry’s largest
tradeshow. Coordination of the theme logo on
multiple pieces included displays, sales materials,
totes, and napkins.
Our Brands Are Universal
800.558.5571www.universalcompanies.com
Nicki Alli son • 100 Leafmore Lane • Bristol, Tennessee 37620 • Home 423.878.3435 • Cell 423.366.9286 • nallison@btes.tv
The Royal Cotillion Event
Fundraising event theme “Where Children’s Fairy
Tales Come True” promoted Signal Centers of
Chattanooga for children and adults with disabilities.
Children’s book illustration style carried through
coordinating pieces with invitations, enclosures,
programs, event signage, and billboards.
Nicki Alli son • 100 Leafmore Lane • Bristol, Tennessee 37620 • Home 423.878.3435 • Cell 423.366.9286 • nallison@btes.tv
AFLAC Japan 25th Anniversary Book
This commemorative book was designed and printed
to celebrate the 25th Anniversary of AFLAC in Japan.
Photography showcases the Japanese people in everyday
occupations. Printing processes included multiple
varnishes and paperstock changes throughout the book.
Nicki Alli son • 100 Leafmore Lane • Bristol, Tennessee 37620 • Home 423.878.3435 • Cell 423.366.9286 • nallison@btes.tv
Encore Azalea Logo
Logo designed for Flowerwood Nursery in Loxley, Alabama.
This azalea’s 3-season blooms attract butterflies. Logo used
nationally on tags, pots and other items.
Grand Oak Wildlife Preservation Park Logo
Designed for a wildlife park in Saraland, Alabama. The central
feature of the park was an over century-old giant oak tree and
the lion habitat.
Watermark Construction Logo Concept
This construction group wished to evoke an old-world craftsmanship
and detail in a clean, modern approach.
Spa Sustainability Logo for Universal Companies
Logo developed for Universal Companies’ sustainability efforts
within the spa community. Design incorporated elements of the
Universal Companies corporate logo.
WatermarkC O N S T R U C T I O N S E R V I C E S
WatermarkC O N S T R U C T I O N S E R V I C E S
Co
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t r u c t i o n S e r vi
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WA
T E R M A RK
CONSTRUCTION SERVICESWatermark
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