Perfecting User Experience

Perfecting User Experience

Hi, I’m Jeremy

Hi, I’m Jeremy

72% prefer “hi” to “hello” - 2014 Study by Huge

A Digital Innovation Agency

Established 2007 l Independent HQ San Diego

Los Angeles l Boulder

Perfecting User Experience

Perfecting User Experience

Don’t Create Deliverables, Create Outcomes

In other words:

Go from Outputs: “We will create a single sign-on feature. Here’s your spec sheet.”

To Outcomes: “We want to increase the number of new signups to our service.”

Stakeholder Interviews & Initial Research

• Do your homework • Internal stakeholders • Power users • Large user base testing

• Don’t cut corners with assumptions

Business Assumptions vs.

User Assumptions

Helpful Items

1. Analytics Reports 2. Usability Reports 3. Information on past attempts to fix issues 4. Business stakeholder information on how

solving this problem will affect the company’s performance

5. Competitive Analysis on how competitors are solving the same issues

Tools

Personas

76% of New Uniques

76% of New Uniques 96% of Multisessions

Going one step further from Personas, experience maps chronicle all the conditions surrounding a single interaction, including emotion and external circumstances.

Experience Maps

Sitemaps & Information Architecture

Sitemaps | Card SortingA low tech, high output exercise in organizing site structure. This is a fun, collaborative exercise using different colored sticky notes to create sections and screens in an ideal user flow. The user flow is designed to achieve preset goals for each section or page.

Information Architecture | Flow Diagrams Getting the flow right is essential to any project. It’s essential to know how users will travel through your product, achieving goals along the way. We take great care in making sure that there are no dead ends or sticky areas in the flow.

Wireframes

Sketch Like Crazy!

Old School Tools

New School Tools

Omnigraffle

Prototypes

Prototype with Bootstrap

UX Doesn’t Stop at Design

vs.

Deep Thoughts on Design

Trends are happening now. Art is timeless. In fact a trend is always passé because it is a reaction to a

past event. Don’t follow trends, your user experience will be dated at launch.

The function of an object on the screen should determine its design.

Simplify.

Write the story, take out all the good lines, and

see if it still works.

- Ernest Hemingway

“Good design is as little design as possible.”

- Dieter Rams

Simple can still delight.

Innovation Trumps Invention

2007

Innovation Trumps Invention

2007

Patterns Inform Design patterns are effective due to mass usage and a

shared visual lexicon.

They increase conversions.

Mmmm… Hamburger

www.pttrns.com

Test Review all KPIs and their performance. Adjust UX to attain desired outcomes.

Test > Tune > Track

Tools

More Examples

Thanks! Any questions?

www.mjdinteractive.com jeremy@mjdinteractive.com