Presentation phase 1 new

Presentation Phase 1IO3010 - CMID

Analysis existing CMiD solutions

1. Digital bookATTRACT: internet, word-to-

mouth, and advertising on TV

INTEREST: “Learning should be fun”

DESIRE: show modelACT: sale

2. PownewsATTRACT: internet, twitter, TVINTEREST: controversial topics,

provocative interviewsDESIRE: sharp interviews, twitter,

announcements on siteACT: follow topics on twitter,

curiosity by open ending

3. GeocachingATTRACT: online advertisingINTEREST: siteDESIRE: adventureACT: participate

Analysis Spoorzone Area

Spoorzone area – past, present & futurePast Railway Amsterdam – Rotterdam build in 19th century Viaduct in Delft was built Viaduct became a problem, because of growing traffic 1988-1992: search for alternative 1993: plan for railway tunnel was made 1999: Joan Busquets comes with his proposal for the

area Several delays 2004: minister is prepared to finance the project, after

protest group ‘Spoortunnel Delft NU’ Activities started in 2009

Present

Spoorzone area – past, present & future

Delay of one year already

Future

Railway tunnel with 2x2 tracks, 2300 meters long New building for station and town office Parking place beneath canal, which seperates Phoenixstraat from

Spoorsingel Safe, green environment with water 1500 new houses around the Spoorzone

Spoorzone area – past, present & future

Current atmosphere

opportunities for the future

Some interesting areas:

Entertainment & culture

Supply of information

Interaction

Entertainment & culture around railway stations:

To make waiting at the station less boring and maybe even funny

Examples: Piano stairs with sound at Stockholm

subway station

Christmas tree, at Utrecht Central, with LED’s that change color after sending a text message

Flashmobs at a station

opportunities for the future

Supply of information around railway stations:

People need to know where to go, at what time and how they get there

Certain things could be done better, like information with delays, same info more spreaded and maybe info about what is going on in Delft

Examples: Information in a way people can’t miss it and is easy to understand Personal travel information (something like 9292ov.nl) Short movies, text and/or images about the Spoorzone project, with

regular updates

opportunities for the future

Interaction around railway stations:

For entertainment and information as well

Examples: Human- human: objects that invite

people to relax and talk to each other Human-machine: something like

the christmas tree in Utrecht Machine-human-machine: screens

that display messages, music or images that people can send with their mobile phones

opportunities for the future

Target Group

Particular interest in Travelers Tourists Employees (NS, HTM, participating building companies) Residents

Our mission is to contribute to the involvement of the residents of Delft with the progression of the Spoorzone project.

Persona’s For better understanding of the target group

Questions?