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A presentation on early-stage prototyping given at ModevUX titled "Prototyping for Business Outcomes." The presentation was given by Jessica Hall, Director of 3Pillar Global's Innovate Practice, and Erik Isaksen, a Senior UX Engineer at 3Pillar Global. In the talk, Jessica and Erik discuss how to identify business outcomes, what prototypes are and are not, how to scope a prototype, and more.
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Prototyping for Business Outcomes
GOALS Today you will learn: • How to identify a business outcome • What a prototype is and how to use it • How to scope a prototype • How to effectively engage clients/stakeholders
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WHAT IS A BUSINESS OUTCOME?
Examples Secure outside funding
Target a new customer segment
Increase revenue from existing customers
Neutralize a competitor
Reduce cost
Increase conversion rate
Increase customer engagement
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Flickr, vtcookie97
MEET OUR FAKE PROJECT
Flickr, vtcookie97
5 Arwen O'Reilly, Flickr
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I HAVE AN IDEA
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I HAVE AN IDEA
What does it look like?
Do customers want it?
Is it right for my business?
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A prototype is a tool for testing ideas, assumptions and customer
segments that allows for quick iterations.
WE NEED TO • Take a user and business outcome driven approach
• Release often
• Validate early with customers
• Show internal stakeholders instead of telling with huge documents
• Help developers understand the product quickly
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WHAT TYPICALLY HAPPENS IN AN INNOVATE
Test Validate assumptions with stakeholders and customers Simply document insights and next steps
WEEK 1
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY
WEEK 2
WEEK 3
WEEK 4
Workshop Rapid User Research
Idea Exploration
Idea Exploration
Testing
Prototyping Planning/
Prototyping Prototyping/ Client Demo Prototyping Testing
Prototyping Planning/
Prototyping Prototyping/ Client Demo
Prototyping Testing
Refine Prototype
Evaluation Refine
Prototype/Build Pitch Deck
Refine Prototype/Build
Pitch Deck
Refine Prototype/Build
Pitch Deck
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What needs to be prototyped?
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SETTING AND MANAGING EXPECTATIONS
Lo Hi
Lo Hi
Lo Hi
FIDELITY
FUNCTIONALITY
CONTENT/DATA
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DEMO PLANNING
What are we trying to validate?
Who is driving the demo?
What needs to be functional vs static?
What role does the data/content play?
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EFFECTIVELY ENGAGING THE CLIENT
Photo by Jessica Hall
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KEY TAKEAWAYS
Engage early and often
Test for business outcomes
Start small, but start
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Q and A
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THANKS! Jessica Hall
Director, Innovate Practice
jessica.hall@3pillarglobal.com
@JessHallway
Erik Isaksen
Senior UX Engineer
erik.isaksen@3pillarglobal.com
@eisaksen
WE’RE HIRING A SENIOR UX DESIGNER
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