Seduce your users and they will come back Trondheim Developer Conference

Seduce your users

and they will come back

@hakhap

Seduction is the process of deliberately enticing a person, to lead astray, as from duty, rectitude, or the like; to corrupt, to persuade or induce to engage in sexual behaviour.

Seduction is the process of deliberately enticing a person, to lead astray, as from duty, rectitude, or the like; to corrupt, to persuade or induce to engage in sexual behaviour.

Fredrik Johnsson

• Interaction designer• Computas AS

• Malmö, Sweden

Arrive Perform Leave

• Oden Plan, Stockholm• Increase use of stairs?

Stand out form the crowd

Tease

Easy but not to easy

Make it fun to

• Submit data• Browse data

Know your users

• Mental model• Meaning

Be unpredictable

Be unpredictable

Invite to hang around

Give something

• P• U• M• P

• Personal• Unexptected• Meaningful• Pleasently Packaged

Dopplr personal travel report

User investment

http://johnnyholland.org/wp-content/uploads/netflix-curiosity.jpg

Small steps

Sum it up

• Beauty• Challenge• Unknown is intriguing• Give something

Fredrik JohnssonSenior interaction designer

@hakhap

Computas.com

Thank you