The Future of Information Architecture

morville@semanticstudios.com

The Future(s) of IA

Peter Morville, World IA Day 2012, Ann Arbor

in•for•ma•tion ar•chi•tec•ture nThe structural design of shared information environments.The combination of organization, labeling, search, and navigation systems in web sites and intranets.An emerging discipline and community of practice focused on bringing principles of design and architecture to the digital landscape.

Framing the Future(s)1. Classic Information Architecture (Polar

Bear).

2. Web Strategy (Web, Mobile, Social).

3. Cross-Channel Strategy (Physical, Digital).

4. Intertwingularity (Ubiquitous, Ambient).

The Library of Congress“To further the progress of knowledge and

creativity.”

morville@semanticstudios.comFragmentationFragmentation into multiple sites, domains, and identities is clearly a major problem. Users don’t know which site to visit for which purpose.

Findability Users can’t find what they need from the home page, but most users don’t come through the front door. They enter via a web search or a deep link, and are confused by what they find. Even worse, most never use the Library, because its resources aren’t easily findable.

1. One Library

2. Core Areas

3. Network Intelligence

Web Strategy

Interfaces• Portal• Search• Object• Set• Page

Caveats• Visual Design• Starting Point

Wireframes

13Source: Search Patterns (2010)

Search is a Complex, Adaptive System

Where architects use forms and spaces to design environments for inhabitation, information architects use nodes and links to create environments for understanding.Jorge Arango, Architectures

Experiences Across Channels

Location Aware

The Future of Mobile Search

Multisensory

The Future of Mobile Search

Query by Wandering

“People keep pretending they can make things deeply hierarchical, categorizable, and sequential when they can’t.

Everything is deeply intertwingled.” Ted Nelson

“Information is blurring the lines between products and services to create multi-channel, cross-platform, trans-media, physico-digital user experiences.” Peter Morville

22Source: Subject to Change (2008)

World’s Best Information

Architect

• Location (GPS)• Orientation (Compass)• Motion (Accelerometer)• Orientation/Motion (Gyroscope)• Touch (Multi-Touch, Gestural)• Light (Ambient)• Proximity• Device (Bluetooth)• Audio (Microphone)• Image/Video (Camera)• RFID (Soon)

Sensors

“After a half-hour, a three-tone alert sounds…If the bottle still has not been opened, the system makes an automated reminder phone call to the patient or a caregiver. The GlowCap system compiles adherence data which anyone can be authorized to track. That way the doctor can make sure Gramps stays on his meds.”

ProductPackagingPrint CatalogCall CenterWebsiteBlogFacebookTwitterYouTubeEmailDirect MailRadioTelevision

ChannelWebSocial MediaEmailMessagingTelephonePrint

PlatformWebiOSAndroidMac OS XMS Windows

DeviceDesktopLaptopMobileTabletTelevisionKiosk

ScaleCovertMobilePersonalEnvironmentalArchitecturalUrban

MediaBookNewspaperMagazineVideoAudioPosterBillboard

ContextHomeWorkWalkingDrivingShoppingPlanePartyPersonalSocialLocationTimeTask

Touchpoint Taxonomy

30http://findability.org/archives/000652.php

Marathon

Triathlon

Cross-Channel

We must leave ourcomfort zones, cross-

train,and collaborate.

Framing our Future(s)1. Classic Information Architecture (Polar

Bear).

2. Web Strategy (Web, Mobile, Social).

3. Cross-Channel Strategy (Physical, Digital).

4. Intertwingularity (Ubiquitous, Ambient).

What architects do for buildings, information architects do for…

“There is a problem in discussing systems only with words. Words and sentences must, by necessity, come only one a time in linear, logical order. Systems happen all at once. They are connected not just in one direction, but in many directions simultaneously. To discuss them properly, it is necessary to use a language that shares some of the same properties as the phenomena under discussion.”

"In an era of cross-channel experiences and product-service systems, it makes less and less sense to design sitemaps and wireframes without also..."

“…mapping the customer journey, modeling the system dynamics, and analyzing impacts upon business processes, incentives, and the

org chart."

The fast parts learn, propose, and absorb shocks; the slow parts remember, integrate, and constrain.

The fast parts get all the attention. The slow parts have all the power.

Steward Brand on “Pace Layering”

Richard Saul Wurman’s Sandcastles (1971). Stolen from The Nature of IA by Dan Klyn (2010).

BrainPort

Camera in glasses captures video.

Image recreated on grid of 400 electrodes.

User feels the shape on the tongue.

Brain learns to see through the tongue.

”Those who know, do. Those that

understand, teach.”

University of Michigan School of Information & Library Studies

What can’t be automated?

What won’t be outsourced?

What’s interesting?

What matters?

IA Therefore I AmPeter Morvillemorville@semanticstudios.com

Search Patternshttp://searchpatterns.org/

Semantic Studioshttp://semanticstudios.com/

Bloghttp://findability.org/

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