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www.thehouselondon.com
Branding Fundamentals
THE BIG IDEAONE
RESEARCH &MARKET TESTING
TWO
MINIMUM VIABLE PRODUCT
THREE
NETWORKING & FEEDBACK
FOUR
UNIQUE SELLING POINT(S)
FIVE
WHAT’S YOUR STORY?
SIX
OBJECTIVES& GOALS
SEVEN
NAMING, POSITIONING& BRAND IDENTITY
EIGHT
DIGITAL& SOCIAL MEDIA
NINE
PRESS LAUNCH
TEN
Michael MurdochCreative Director / The House
e. michael@thehouselondon.comt. 07595 338 474
Twitter.com/thehouselondonFacebook.com/thehouselondon
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