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1 month user research focusing on
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Brand-building & Innovative solutions.
User research at Hilti Hungary.
How can we improve the added value communication at Hilti? How could be Hilti more available for potential customers?
Focus on medium size companies
1. define challenge
user research
1 month
2. familiarize with the sector and competitors
3. know more about the company
plan the research
4. map stakeholders
5. experience the service
6. conduct researchvisit construction areas
whole days with Hilti agentscustomers
potential customers
extreme users
shadowing
interviews
first hand experience
collaboration and co-creation
a day in the life…
7. build personasunderstand
empathize
8. workshopco-create with stakeholders
9. define key insights
external challenges
internal challenges
synthesize information
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