UX Alive Conference speaker is Toby Sterrett (Simple) presentations

Toby SterrettDirector of UX@takeo

PORTLAND

I almost didn’t end up here.

BankSimple?

I have a credit union… why would I want a bank?

How the hell can we compete with banks?

However, BankSimple offered something no one else did…

a chance to build something from the ground up.

flickr photo by freefoto

Ok, cool, so you have a marketing site.

Dogfood

Dogfooding can be a way for a company to demonstrate confidence in its own products. The idea is that if the company expects customers to buy its products, it should also be willing to use those products.

- WIKIPEDIA

“… the immediate feedback of code breaking the build, the loss of pride, and the knowledge of impeding the work of others were all powerful motivators.”

- WIKIPEDIA

Image Background Title

Image Background Title

Image Background Title

So, banking…

What did I want from my new bank?

Build for the way people think, not the way banking actually works.

Effortless Saving

Mobile

Sweating the details

– F R A N K C H I M E R O

“To delight someone is to give them a small lesson in seeing the world as something

good. It is design’s superpower.”

– O H J I M M Y !

“This is a pretty sad app for such a major bank. It’s clunky and unprofessional. I have an impossible to remember password and every time I log in with the mobile app I have to pull up my password list on my laptop. Touch ID support would be a MAJOR improvement.”

Customer Relations

Beyond Dogfood

Get the why behind the what

It is the customer’s job to explain their behavior, goals, and challenges. It is the product designer’s job to come up with the best solution.

- Talking to Humans

Thank you. @takeo