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Associate Professor of the Politecnico di Milano _ Design School Secretary of the Bachelor Degree on Product Design and the Master Degree on Product Design for Innovation at the Politecnico di Milano - Design School
My research activities deal with design innovation tools and methodologies, user experience, service design, design policies, making and fabbing, including different research on innovation and technological transfer of design at national and international levels.
Founder and the coordinator of the UX Design higher education course at the Consorzio POLI.design (www.polidesign.net/uxd).
Coordinator of DesignHUB ( www.designhub.it)
Professore AssociatoDipartimento di DesignPolitecnico di Milano
DESIGN (e UX)Cosa (?)
ICSID 2016“Industrial Design is a strategic problem-solving process that drives innovation, builds business success, and leads to a better quality of life through innovative products, systems, services, and experiences. Industrial Design bridges the gap between what is and what’s possible.
It is a trans-disciplinary profession that harnesses creativity to resolve problems and co-create solutions with the intent of making a product, system, service, experience or a business, better. At its heart, Industrial Design provides a more optimistic way of looking at the future by reframing problems as opportunities. It links innovation, technology, research, business, and customers to provide new value and competitive advantage across economic, social, and environmental spheres.”
https://designintechreport.wordpress.com/ _ John Maeda
https://designintechreport.wordpress.com/ _ John Maeda
DA DOVE VIENE?[UX]
Lo user-centered design
PROGETTARE PARTENDO DALL’OSSERVAZIONE DELLA GENTE NON E’ NIENTE DI NUOVO
1937 CHICAGO - New Bauhaus_Moholy-Nagy
(Leah Buley, The User Experience Team of One A Research and Design Survival Guide, Rosenfeld, 2013)
Essere importante
Essere interessante
Significare
Evoluzione continua - Cambia la tecnologia - Cambia l’interfaccia - Cambia l’interazione - Resta il progetto
CON COSA HA A CHE FARE?
[UX]
DESIGN (e la UX)Perchè (?)
MATTERS Essere importante
Essere interessante
[UX]
PERCHE’ E’ IMPORTANTE ?
[UX]
IL TERMINE INTERACTION DESIGN INDICA QUELLA FASE PROGETTUALE CHE SI OCCUPA DI DISEGNARE LA USER EXPERIENCE: E L’ARTE DI FACILITARE LE INTERAZIONI FRA ESSERI UMANI ATTRAVERSO PRODOTTI E SERVIZI, E FRA GLI ESSERI UMANI ED I PRODOTTI/SERVIZI STESSI.
(B. MOGGRIDGE, IDEO 1990)
PERCHE’ E’ INTERESSANTE ?
[UX]
_ AUMENTA IL PUBBLICO DI UTENTI (ACQUISITION)_ FACILITA LE CONVERSIONI DEGLI UTENTI (ACTIVATION)_ FAVORISCE IL RITORNO DEGLI UTENTI (RETENTION)_ CAPITALIZZA I PROFITTI DEL SERVIZIO (REVENUE)_ INCENTIVA LA CONDIVISIONE DEL SERVIZIO (REFERRAL)
(DAVE MCCLURE, AARRR METRICS)
UX Fundamentals: The Concepts, Process and Proving the Value | by Lana Miller, Usabilla 5
UX Design
UX Design / Data & CRO
https://blog.marvelapp.com/product-designers-guide-growth/?utm_source=weekly-newsletter&utm_medium=email&utm_campaign=marvel-newsletter-2017-12-12&utm_term=
But “grow the business” does not equal “grow the business at the expense of the user.” In fact, Growth and User Experience can, and should, go hand in hand.How does that work? Well, it helps that engagement is one of the key metrics of Growth, and good user experience is almost synonymous with high engagement. If a product is easy to use and actually helpful, users will use it. If users begin to use the product regularly, they will also stay. And then, if they find real value in it, maybe they will pay as well!
DESIGN (e la UX)Come (?)
http://www.dmi.org/?page=DesignDrivesValue
Trend 1: UX Design Dominating Growth of the Design Profession
Trend 2: Significant Investments in Design Transform Business as Usual
Trend 3: New Design Exemplars on the Horizon
CORPORATE DESIGN TRENDS TO WATCH
https://medium.muz.li/ux-design-will-never-be-a-solo-job-6a1a5c53b903
Team work
DESIGN (e la UX)Chi (?)
Formazione - 22 profili diversi su 82 Iscritti al Corso in UX Design POLI.design
Professione - su 82 Iscritti al Corso in UX Design POLI.design
Rapporto tra Dipendenti e Free Lance - su 82 Iscritti al Corso in UX Design POLI.design
Profili e occupazione degli iscritti al Corso di UX Design Polidesign
Profili e tipo di occupazione degli iscritti al Corso di UX Design Polidesign
Occupazione e tipo di occupazione degli iscritti al Corso di UX Design Polidesign
Edizioni e tipo di occupazione degli iscritti al Corso di UX Design Polidesign
DOVE STA ANDANDO?
[UX]
_ DAL PRODUCT DESIGN
_ AL DIGITAL/INTERACTION DESIGN
_ AL SERVICE DESIGN
_ ...
https://designintechreport.wordpress.com/ _ John Maeda
DESIGN & BUSINESS
http://www.dmi.org/?page=2015DVIandOTW
IL VALORE DEL DESIGN _ DMI 2016
https://designintechreport.wordpress.com/ _ John Maeda
www.circulardesignguide.com _ Ellen MacArthur Foundation and IDEO
www.circulardesignguide.com _ Ellen MacArthur Foundation and IDEO
DESIGN THINKING > CIRCULAR DESIGN
MATERIAL DESIGN _ Design Is Never Done
https://uxdesign.cc/the-future-of-design-principles-c1f045b7aa26
Paradosso di Polany - “Sappiamo più cose di quelle che riusciamo a spiegare”
ROBOTS THAT TEACH - LEARNING ROBOTS
Le nuove frontiere dell’interazione - BOT e Interfacce vocali - Interazione senza interfaccia
QUALE FUTURO PER LA UX ?
ESISTE ANCORA UNA DIFFERENZA TRA DESIGN & UXDESIGN?
ALCUNE TENDENZE IN ATTO
Oltre la UX come la conosciamo oggi si va verso:
_ Specializzazione
_ Integrazione/Ibridazione tra Digital & Physical
NUOVI DOMINI
NUOVE COMPETENZA
NUOVE OPPORTUNITA’
[UX]
http://www.futureof.design/
[ GRAZIE ]
venanzio.arquilla@polimi.itpolidesign.net/uxd
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