Medical Fairs & Exhibitions

5 TIPS TO DEMONSTRATE YOUR PRODUCTS IN A MEDICAL DEVICE EXPO

MEDICAL DEVICE TRADE SHOW With the rise in chronic

diseases there has been a double digit growth in the medical electronics industry in recent years.

This is the right window period to showcase the latest products through medical device exhibition & tradeshows.

DEMONSTRATING YOUR PRODUCTS Nothing sells a product like a convincing

demonstration. It creates images in the mind of visitors.

Buyers go to Medical Equipment Exhibitions because they want to get their hands on the real thing, see it in action, and compare multiple manufacturers at the same time.

Here are some of the tips for effectively demonstrating your products:

EXPERIENCED & CHARISMATIC SALES PEOPLE  Identify the stall staffers

who are charismatic, articulate, and familiar with both the product and have the ability to present the message and conduct the demonstration.

Choose one who are good at “meeting and greeting” to engage, qualify and transition interested prospects.

AVOID EXHIBITING TOO MANY PRODUCTS  To avoid creating

confusing clutter, consider bringing only your biggest sellers or your key new products. 

This is proven advice shared by many exhibitors who increased their results after making the change.

DEMONSTRATION IN A SMALL STALL One-on-one

demonstrations work best in small booths.

When possible, design the demonstration for multiple visitors, since the visitors’ questions multiply the value of the demonstration and make it more memorable.

DO NOT EXCEED THE TEN MINUTE MARK Don’t exceed the ten minute mark if you

want to hold people’s attention.

A good rule of thumb is to conduct the demonstration as many times as possible.  At a minimum, four times per hour should be targeted.

DON’T HAVE A PRODUCT TO DEMONSTRATE? If your product is a service, you may think

that you are at a disadvantage, because you do not have a physical product to show and demonstrate. 

However, you can still use graphics and create experiences that vividly communicate what you do and why people should buy from you. 

For more details & to book your stall, Visit : http://www.medicall.in/