Twitter, some thoughts by McCann.be

What the hell is Twitter?

Twitter is more useful than Facebook updates, without the bullshit

• Broadcast messages of 140 characters (like an SMS)

• People who follow you receive your messages• You receive the messages of those who you

follow

Someone following you

Someone following you

You!You!

Someone you follow

Someone you follow

# followers

# updates

update

# followingupdate

# followers: 66# updates: 135# following: 100

List of messages of people you followList of messages of people you follow

Private direct messages

Private direct messages

The people you follow. Anyone can

see this

The people you follow. Anyone can

see this

Public messages directed to youPublic messages directed to you

Where you do your updates

Where you do your updates

• The # sign: the Hashtagtag a conversation for easy search and categorization– #conference, #company, #anysubject

• The @ sign: use @woutercuypers to send me a public direct message

• The D sign: begin the message withD woutercuypers to send it private

• The RT sign: Retweet. Retwittering someone else’s Twitter. Or, how the rumours gets spread…

• You don’t get to choose who follows you• You can follow anyone you want• All your messages are public• Everyone can see who you are following

• Unless…– You make your account secured– You send direct private messages

If e-mail = mail but better, faster, smarter

and LinkedIn, Facebook = Rolodexbut better, faster, smarter

A Cocktail party

« Tweet tweet tweet »

Tweeterdietweeterdietweet twit twit…

• You can share– what you are doing– how you are feeling– what you think is cool– interesting links– nice pictures– anything you want– …

• In a very small message

micro-blogging

140tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet t

• The Twitter website• Your phone (SMS)• Your smartphone• One of the many

clients:– TweetDeck– Tweetie– FriendTweet– Twhirl– …

http://maps.google.be/maps?f=q&source=s_q&hl=nl&geocode=&q=brussel&sll=50.805935,4.432983&sspn=4.936731,11.074219&ie=UTF8&ll=50.839227,4.354191&spn=0.019269,0.043259&z=15

http://tinyurl.com/c57cpu 25

140TinyURL.comTinyURL.com

• I am • Geeks• A lot of people in (online) marketing• Politicians• PR • Celebrities• Many more …

• Ashton Kutcher• Stephen Fry• John Cleese• Trent Reznor• Britney Spears• Snoop Dogg• Van Quickenborne• Obama

First to have 1 million followers!

First to have 1 million followers!

Some marketing twitterati:• @hakimbenbouchta• @legeoff• @mccanndigital (McCann Czech Republic)• @duvalguillaume• @heldenmerk

Some big Belgian Twitterati:• @robinwauters• @pietel• @clopin

Some funny twitter accounts:• @r2d2• @pothos• @kickbee

Some professional and political ones:• @geertnoels• @groen• @openvld• @quickonomie

• TWENDY: a hype on Twitter• TWUNCH: lunch organized on Twitter• TWAPERO: drink organized on Twitter• TWITTERATI: the rich & famous on Twitter• TWIDDICT: a Twitter addict

• Search messages referring to– Your product– Your service– Your company– Your brand– You …

• Directly follow the conversation• Reply personally

• Announce new products or services• Reply personally to questions• Look for reactions by searching• Collect, analyze, and potentially improve your

way of working

• Ideas:– Twitter talking clock– 1207 service– Train schedule– Interactive TV– …

• But this requires paid tweets …• And no fail whales

• Twitter makes it incredibly easy to start a group conversation

• On conferences• On specific subjects• With people present in reality or virtually• About your company/brand/product/…• Real time search!

• Twitter only works if there is a real person behind the account

• Then it can be a very powerful tool for– Customer support– Product promotion– Brand dialogue

• Nobody likes talking to a robot …

• Dell: http://www.dell.com/twitter

• Exectweets: www.exectweets.com/

• Starbucks: http://twitter.com/mystarbucksidea

• JetBlue: http://twitter.com/jetblue

Forti

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@woutercuypers@samintroniche