© Central Institute of Technology 2015 Develop Marketing Ideas Develop Marketing Ideas Image...
Preview:
Citation preview
- Slide 1
- Central Institute of Technology 2015 Develop Marketing Ideas
Develop Marketing Ideas Image courtesy of s. miles @
freedigitalphotos.net
- Slide 2
- Marketing Plan why you need one some examples of templates
Marketing Tools ways to get the message out there old and new media
Marketing using Social Media useful blogs on different types of
social media Action Plans what to include examples of templates
Types of Community Events Ideas & Inspiration for Events
creating a wow factor Central Institute of Technology 2015
- Slide 3
- To begin, a quotation: Maximising your market exposure is about
trying to get your message across to as many people in the
community as possible. Because the community receives so much new
information each day, your message will have to compete for
attention with others. Consider who you want your message to reach,
and the best way to present your message to them. (Queensland
Government, 2015) Central Institute of Technology 2015
- Slide 4
- The best marketing requires preparation and central to that
preparation is the development of a Marketing Plan. Your Marketing
Plan is a written document that outlines your goals and the
strategies you intend to use to achieve those goals. Central
Institute of Technology 2015 (Borg, 2015)
- Slide 5
- Central Institute of Technology 2015 Example of Marketing Plan
Template (City of Geelong n.d.) City of Geelong There are many
templates available for this purpose that can be adapted to suit
your needs:
- Slide 6
- Marketing Plan Template - City of Geelong Marketing Plan: WA
Small Business Development Corporation Marketing Plan: WA Small
Business Development Corporation Marketing & Your Community
Group Write a Marketing Plan - Business Victoria Develop a
Marketing Plan: Queensland Government Central Institute of
Technology 2015
- Slide 7
- To promote or advertise your event consider: Distributing
flyers and posters around the community at points where people
work, meet or visit regularly (e.g. library, cafes). Sending
invitations to interested groups in the local area. Submitting
articles to local papers and community newsletters. Source:
http://library.armadale.wa.gov.au/ Central Institute of Technology
2015
- Slide 8
- To promote or advertise your event consider: Advertising your
event on community radio.community radio Listing event information
on the Local Council's Events web page. Central Institute of
Technology 2015 Source: http://www.armadale.wa.gov.au/events
- Slide 9
- Events Tips and Ideas Queensland Government Media BizNet
marketing directories Marketing Promotion Strategy SBDC Easy
Marketing Strategies Publicity Guide - the media 25 Ways to
Advertise your Event for Free Central Institute of Technology
2015
- Slide 10
- Social media is a great tool to create buzz and connect with
your target audience. Consider using: Facebook; Linkedin; Twitter;
Pinterest; Instagram; You Tube Central Institute of Technology 2015
Source: http://www.visitsunshinecoast.com.au/ (Wicked, 2015)
- Slide 11
- How to Get More People To Your Events With Social Media 6 Tips
for Planning and Promoting a Successful Event on Facebook 6 Tips
for Planning and Promoting a Successful Event on Facebook How to
Get More People At Your Non-profit Event Using Facebook How to Get
More People At Your Non-profit Event Using Facebook 5 ways to use
social media to build a crowd for your event Using Twitter &
LinkedIn to promote your event Pinterest for events: 6 tips to pin
and promote your event Central Institute of Technology 2015
- Slide 12
- Once you have done your planning, the next step is to put your
plan into action and document: what has to be done who will be
responsible for carrying out the various tasks in the plan when it
has to be done by what resources are needed when it is
completed
- Slide 13
- Central Institute of Technology 2015 (Lake Macquarie City
Council, 2015)) Example of Action Plan Template
- Slide 14
- Central Institute of Technology 2015 Making Dollars and Sense
out of Community Events Making Dollars and Sense out of Community
Events Community Tool Box Developing an Action Plan Small Business
Toolkit Developing an Action Plan Small Business Toolkit Developing
an Action Plan
- Slide 15
- Festivals music, film, theatre, arts Exhibitions
Concerts/musical performances Sports events Attractions, including
fun fares Markets Ceremonies Parades Culinary events Central
Institute of Technology 2015 (Verhaar, 2009) Image courtesy of
master isolated at freedigitalphotos.net
- Slide 16
- Central Institute of Technology 2015 Get Ideas &
Inspiration from Library Books & eBooks on Event Marketing Find
relevant Library books at call number: 394.2068 Book & eBook
Book
- Slide 17
- Central Institute of Technology 2015 Get Ideas &
Inspiration from Library Books on Social Media Find relevant
Library books at call numbers: 394.2068; and 658.872
- Slide 18
- Central Institute of Technology 2015 Get Ideas for Events from
Visitor Information Centres Source:
http://guides.dtwd.wa.gov.au/c.php?g=171245&p=1129366
- Slide 19
- Central Institute of Technology 2015 Get Ideas for Events from
Visitor Information Centres Source:
http://www.visitsunshinecoast.com.au/
- Slide 20
- Central Institute of Technology 2015 Get Ideas for Events from
Local Government Websites Source:
www.vincent.wa.gov.au/Your_Community/Whats_on_in_Vincent?dd_Event%20Type=Events
- Slide 21
- Central Institute of Technology 2015 Get Inspiration Useful
Links WA Events Source:
www.dca.wa.gov.au/DevelopingArtsandCulture/useful-links/wa-events/
- Slide 22
- Central Institute of Technology 2015 Get Inspiration Fringe
World Festival Source:
http://issuu.com/artrage/docs/fringe_world_2015_festival_guide/1?e=6931954/10516747
- Slide 23
- Central Institute of Technology 2015 Get Inspiration Tourism WA
Regional Events Source:
www.westernaustralia.com/en/Things_to_See_and_Do/Events/Pages/events.aspx#/
- Slide 24
- Central Institute of Technology 2015 Image courtesy of S. Miles
freedigitalphotos.net
- Slide 25
- Borg, B. (2015). 13 Essential Elements Of An Effective
Marketing Plan. Retrieved from
http://www.hypebot.com/hypebot/2015/01/13-essential-
elements-of-an-effective-marketing-plan.html City of Geelong.
(n.d.) Marketing plan template. Retrieved from
https://www.geelongaustralia.com.au/common/public/
documents/8d01b91c7610c10-Template for an Events Marketing
Plan.docx Lake Macquarie City Council. (2004). Making dollars and
sense out of community events. Retrieved from
http://www.lakemac.com.au/page.aspx?pid=109&fid=
128&ftype=File&vid=1&dlp=True Queensland Government.
(2015). Events tips and ideas. Retrieved from
http://www.communities.qld.gov.au/communityservices/women/inter
national-womens-day/events-tips-and-ideas Verhaar, J. (2009).
Project management. Amsterdam: Uitgeverij. Wicked. (2015).
Retrieved from http://wickedthemusical.com.au/ Central Institute of
Technology 2015