FollowSherry.com ~ SherryMcCormack - REALTOR ......2016/02/05  · Realtor.com Trulia Zillow...

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FollowSherry.com ~ SherryMcCormack.com

Sherry McCormack 2-17-2016

1

Your online image

can make or

break your real estate referrals

Sherry McCormack 2-17-2016 2

Buyers

No Seller Data

0%

20%

40%

60%

80%

100%

AgentWebsites

Buyers

No Seller Data

What Info Sources Do Buyers Use?

87 89

Sherry McCormack 2-17-2016 2015 NAR Survey of Home Buyers & Sellers 3

Buyers

Sellers0

20

40

60

80

100

Agent EffortsWebsite

Office & Relo

Buyers

Sellers83

10

4

Where Do Transactions Come From?

68

Sherry McCormack 2-17-2016 4 2015 NAR Survey of Home Buyers & Sellers

Buyers

Sellers0

10

20

30

40

50

Personal

ContactsPrevious

Client Open HouseSign

Other

Marketing

Buyers

Sellers42

12

24

Best ROI for Agent Activity?

41

Sherry McCormack 2-17-2016 5 2015 NAR Survey of Home Buyers & Sellers

Make SURE they can find you online!

How do you best leverage your contacts?

Sherry McCormack 2-17-2016 6

SECRET #1

Know where your

information needs to be

Sherry McCormack 2-17-2016 7

Where do you start?

Google Yourself and start with

the first sites that come up for

you right now.

Sherry McCormack 2-17-2016 8

Then begin to work on the

following profiles in this order

Where do you start?

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What Online Profiles?

1. Email

3. Social Media Sites

4. Your Websites & Blogs

2. Real Estate Portals

5. Search Engines & Directories

Sherry McCormack 2-17-2016 10

1. EMAIL

Edit your settings

•Add your Photo

•Add your contact information

•Add a signature

•Adjust settings

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Gmail Profile

Open your

Settings

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Gmail Profile

Sherry McCormack 2-17-2016 13

Gmail Profile

Sherry McCormack 2-17-2016 14

www.WiseStamp.com

Gmail Profile

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Gmail Profile

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2. REAL ESTATE PORTALS

Realtor.com

Trulia

Zillow

Homes.com

Sherry McCormack 2-17-2016 17

Before

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SECRET #2

Make sure your contact information

is at the TOP of every personal

biography section

Sherry McCormack 2-17-2016 19

After

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Before

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After

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Before

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After

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Before

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After

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SECRET #3

Make sure ALL of your

contact information is

complete and consistent

Sherry McCormack 2-17-2016 27

SOCIAL MEDIA SITES

• Facebook

• LinkedIn

• Twitter

•Google Plus

•YouTube

•Pinterest

• Instagram

Sherry McCormack 2-17-2016 28

Before

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After

Sherry McCormack 2-17-2016 30

SECRET #4

Use a photo background that

illustrates what you do and where

you work

Sherry McCormack 2-17-2016 31

After

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After

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After

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Sherry McCormack 2-17-2016 35

Before

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After

After

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After

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WEBSITES & BLOGS

•Office Agent Page

• Franchise Agent Page

•Personal Website

•Active Rain Blog

•Referral Exchange

Sherry McCormack 2-17-2016 39

Before

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After

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Before

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After

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Sherry McCormack 2-17-2016 44

Completing Your

Referral Exchange

Profile

SEARCH ENGINES & DIRECTORIES

•Yelp

•Manta

•Angie’s List

•Google Business Page

•Bing Business Page

Sherry McCormack 2-17-2016 45

Sherry McCormack 2-17-2016 46

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Sherry McCormack 2-17-2016 48

SECRET #5

Get Reviews, Recommendations

and Testimonials

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Sherry McCormack 2-17-2016 50

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Sherry McCormack 2-17-2016 55

5 SECRETS OF ONLINE IMAGE

1. Know where your info needs to be

2. Make sure all your information is complete and

consistent

3. Make your contact info prominent

4. Use one background image to show what you do

and where you work

5. Get reviews!

Sherry McCormack 2-17-2016 56

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FollowSherry.com ~ SherryMcCormack.com

Sherry McCormack 2-17-2016

57

FREE WORKSHEET

Sherry McCormack 2-17-2016 58

Send an email request to

Sherry@McCormack1.com

For your Online Image Worksheet