1 Details of 4 Exciting New Technologies Presented by: Ma. Anna Corina G. Kagaoan Assistant...

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Details of 4 Exciting New Technologies

Presented by:Ma. Anna Corina G.

KagaoanAssistant ProfessorCollege of Arts and

Sciences

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E-commerce• Way of communicating your

business using another medium –banners, emailing invoices, executing transactions online.

• Way of creating a closer relationship with your customer – blogs, forums, negative sites.

• Way of making yourself accessible to your customer on their terms.

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E-commerce Origins• 1970 – EDI used for invoices and orders• 1980 – ATMs, credit card acceptance• 1990 – first true E-commerce sites hard

goods: eBay, Amazon, Dell • 2000 – soft goods: Napster, Travelocity,

PayPal, downloads• Beyond 2000 – mobile commerce,

blackberry, cell phone internet access

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E-commerce Affordability• Website – free • Search engines – free listed on local sites• E-commerce – free PayPal.com,

shopify.com, eBay.com, yahoo.com • Search Engine – drive customers• Create a customer experience – blogs,

boards, downloads

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MySpace, YourSpace, Web Space, Free Space.

• On the Inside• For the Outside• The Security In Between

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MySpace in the Workplace

• Community Education• Business Identity• Interactive Advertising

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YouTube• A free web site which lets users upload, view,

and share video clips. • Site Content

MoviesTV clipsMusic videos Amateur content/videoblogging.

• "YouTube.com" domain name was activated on February 15, 2005.

• YouTube, Inc. is still a very small company with about 60 employees.

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YouTube Origin•Started by Chad Hurley, Steve Chen, Jawed Karim in a garage in 2005.

•Summer of 2006, YouTube one of the fasted growing websites on the internet.•October 9, 2006, Google purchases YouTube for $1.65 billion.•August, 2006, Every Music Video ever created.

•2008 Election, Candidates are using YouTube as an advertising outlet.

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YouTube for Business?• You need to use YouTube NOW!

Nothing sells like a well made video

Cost-effective “free” Embed video on your website Reach a younger market More popular then all TV websites Build your brand Direct tap to customers Training option for employees

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Digital Signage• The latest advertising

medium.• Outdoor LED signs.• Television screens at airport.• Potential for custom

messages at each display.• Dynamic content.• A step up from printed

media.• Informs and entertains

customers and employees.

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Digital Signage History

• Printed Posters• PowerPoint• Standalone Software

• Dedicated Hardware• Internet Based

Service

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Digital Signage Benefits• Innovative Image.• Decreases perceived wait time.• Advertise lesser known

products.• Consistent message: all

branches.• Reinforces marketing

campaigns.• Get additional use of time

consuming creative services.• Can be low cost.

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Opportunities• May cross sell lesser known

products.• Increases customer retention:

lower perceived wait time.• Happier and productive staff.• Subscription lowers capital

expense.• Eliminates banner/poster

printing and delivery costs.• Low IT charges once installed.

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Content Considerations• Shared among all locations?• Education topics• Promote community image • Product/Promotions/Services • What demographics/scheduling• Staff recognition• Introduce new products• Approval process

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A Reminder

• Repeated communication builds and sustains customer and employee relationships.

• Technology provides personalized communication for less cost.

• Combining multiple technologies provides better message retention to more viewers.