1 MKT 100: End of semester debrief Wayne Smith, Ph.D. Department of Management CSU Northridge...

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MKT 100:End of semester debrief

Wayne Smith, Ph.D.Department of Management

CSU Northridgewayne.smith@csun.edu

Updated: Fall, 2011

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What is a Student-Professional?

• Privileges preparation and readiness• Is persistently ahead within any given project• Sweats the details• Embraces theory, eschews ideology• Can hold opposing viewpoints and understand

differing perspectives• Espouses values, eschews ego-status• Evades less, focuses more• Learns rapidly in teams• Takes (and gives) leadership role• Gives (and receives) constructive feedback• Can identify strengths of others, weaknesses in

self

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Progress and Development

• “Matriculation”– “to enroll as a member of a body especially in

a college or university”

• “Accretion”– “the process of growth or enlargement by

gradual buildup”

• Source: Merriam-Webster Dictionary

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Matriculation and AccretionMore

learning

Lesslearning

MatriculationLowerdivision

Upperdivision

Accretion

Intrinsic KnowledgeAnd

Extrinsic Value Proposition

Depth ofProfessionalSkills

Breadth ofFoundationalSkills

Integrate Subject Matterand

Synthesize Processes

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Complementing “specialist” skills with “generalist” skills

• It’s naïve to think that you’ll only (or mostly) work with individuals with same skills, knowledge, or abilities

• You really learn a topic when you have to teach it to someone else

• The honest truth is that nobody (including you) knows what you’ll be doing in the half-life of your career, much less near the end of it

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Student Portfolio

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Post-MKT 100 Portfolio

• The “hard” stuff– Portfolio as a Professional– Beyond a Résumé

• From learned capability to demonstrated ability• You tell the story of performance

• The “soft” stuff– Portfolio as a Student– Beyond a Grade

• Again, from learned capability to demonstrated ability

• Again, you tell the story of performance

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Key Differences between MKT 100 and other classes

• From: Small Class (N ~ 40) To: Large-lecture Hall (N ~ 150)– You’ll need to stand out and distinguish yourself– Learn to ask for feedback--early and often– Leverage the Instructor Office Hours

• From: Breadth of MKT 100 To: Depth of your Major– You’ll need to do everything in MKT 100 without being asked,

including:• Excel at both quantitative tools and qualitative tools• Strong written communicator• Effective oral presenter• Strategic thinker• Ethical decision-maker

• From: Face-to-Face To: (occasionally) Online– Requires extreme self-discipline and focus

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December Delights;January Jubilee

• Prepare for Spring semester success during late December and early January.

• Design a Strategy– Obtain course syllabi, outline, books– Understand how success is defined in each course– Understand how to think about that course (remember

paradigmatic v. pre-paradigmatic and pure v. applied?)– Understand what pre-requisite course material is needed

• Execute your Strategy (E.g., going to Tournament of Roses parade?)– Bring noise-cancelling headphones– Re-read key prior material as needed– Read each first chapter for each new course

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Extra-curricular activities matter…deeply

• Join a University-wide organization or club aligned with your student interests.

• Join the student organization for your major– AA, BAY, AMA, LBA, SFA, BLA, MISA, etc.– http://www.csun.edu/busecon/students.html

• Take a leadership role if you can

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Key Leadership Skills from “Good to Great”

What drives youreconomic engine?

What canyou be

the best in theworld at?

What areyou deeply

passionate about?

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Fall in love…(yes, this needs some explanation…)

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(explain final gradesand

associated timelines)