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"Quality requirements for web-sites – recommendations for best practice for fulfilling user needs”
Best practice in communicating statistics: Making statistics meaningful for users
Celia Santos SánchezUnit D4 – Disseminationcelia.santos-sanchez@ec.europa.eu
Thursday 8 September 2011 Committee for the Coordination of Statistical ActivitiesTask Team: Quality and Dissemination
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Quality requirements for web-sites
Principle 1: Have general guidelines for organisation
Principle 2: Provide rich set of content, free access to data with consistent tools across all domains
Principle 3: Make data reusable
Principle 4: Track usage, user behaviour, user feedback
3Thursday 8 Septem3ber 2011 Committee for the Coordination of Statistical ActivitiesTask Team: Quality and Dissemination
Principle 1
Important to have general guidelines for organisation
4Thursday 8 September 2011 Committee for the Coordination of Statistical ActivitiesTask Team: Quality and Dissemination
1. Quality requirements: general EU guidelines Information Providers guide/The internet handbook
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1. Eurostat guidelines
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Principle 2
Provide
• rich set of content,
• free access to data
• with consistent tools across all domains
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2. Rich set of content
Statistical content
All section follows the “Content providers guide” to ensure harmonization and coherence between the sections
Multilingualism: EN, FR, DE
Writing for the web: big exercise to re-do all the introduction pages in web style
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2. Eurostat: rich set of content
9Thursday 8 September 2011 Committee for the Coordination of Statistical ActivitiesTask Team: Quality and Dissemination
2. Eurostat: content: sections harmonised
All sections have the same look& feel
the user finds always the content structured in the same way…helping navigation
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2. Free access to data (free dissemination policy)
Started 1st October 2004
All statistical Data and electronic publications are FREE OF CHARGE via the Eurostat website
Available in three languages – (en,de,fr)
> 4.500 datasets online available
> 1.200 tables online available
> 6.000 publication available (.pdf)
Data updated twice a day
Among top 5 visited websites of European Commission
Thursday 8 September 2011 Committee for the Coordination of Statistical ActivitiesTask Team: Quality and Dissemination
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2. Consistent tools across all domains
Navigation tree
– Data Explorer (dataset interface)– Tables Graphs and Maps interface
Country profiles
Business Cycle Clock
Bulk download facility
Statistics Explained
Thursday 8 September 2011 Committee for the Coordination of Statistical ActivitiesTask Team: Quality and Dissemination
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2. Consistent tools across all domains navigation tree
Thursday 8 September 2011 Committee for the Coordination of Statistical ActivitiesTask Team: Quality and Dissemination
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2. Consistent tools across all domains: other visualisation tools
Thursday 8 September 2011 Committee for the Coordination of Statistical ActivitiesTask Team: Quality and Dissemination
• Business Cycle Clock (BCC) for economic cycle analysis
• Country and regional profiles for comparisons
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2. Consistent tools across all domains: Statistics Explained
Thursday 8 September 2011 Committee for the Coordination of Statistical ActivitiesTask Team: Quality and Dissemination
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Principle 3
Make data reusable
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3. Making data re-usable
Users needs cannot be predetermined
Allow users to re-use data with tools they prefer
Provide various data formats in visualisation tools(xls, html, txt, xml, spss, pc-axis)
Bulk download facility – raw datasets(tsv, sdmx-ml, dft)
Thursday 8 September 2011 Committee for the Coordination of Statistical ActivitiesTask Team: Quality and Dissemination
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3. Making data re-usable: Bulk download facility
Thursday 8 September 2011 Committee for the Coordination of Statistical ActivitiesTask Team: Quality and Dissemination
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Principle 4
Thursday 8 September 2011 Committee for the Coordination of Statistical ActivitiesTask Team: Quality and Dissemination
Track
• usage
• user behaviour
• user feedback
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4. Track usage: monitoring figures – May 2011
4 million page views
886,000 dataset extractions
675,000 tables consultations
510,00 publication downloads (.pdf)
1,2 million datasets downloaded via bulkdownload
Internal Commission usage less 3%
Thursday 8 September 2011 Committee for the Coordination of Statistical ActivitiesTask Team: Quality and Dissemination
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4. User behaviour: benchmarking 2010
Thursday 8 September 2011 Committee for the Coordination of Statistical ActivitiesTask Team: Quality and Dissemination
1. Comparison between Eurostat Website and other IO websites of similar nature
OECD website www.oecd.org IMF website – section “Data and Statistics” www.imf.org/external/data.htm UN website – section “Publication, Stamps, Databases” www.un.org/Pubs INE website www.INE.es
1. Analyse the quality of content
2. Produce recommendations
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4. User behaviour: benchmarking 2010
Thursday 8 September 2011 Committee for the Coordination of Statistical ActivitiesTask Team: Quality and Dissemination
• First impression It is clear who and what the site is for
• Overall impression7,8/10 Best rating
• Usability3,5/5 Best rating (vs 2,5/5 in 2007) but: “not always clear what to do next”, position in the website
• Functionalities Complete but should enhance search and result page Can enhance assess to data (appreciated service)
• Technical issues 2nd place – need to improve accessibility
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4. User feedback: support helpdesks
Thursday 8 September 2011 Committee for the Coordination of Statistical ActivitiesTask Team: Quality and Dissemination
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Future developments
Inflation Dashboard (ECB)
Mobile Devices
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