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FINAL PROJECT PRESENTATION

PRESENTED TO: Prof Awais KhanPRESENTED BY:

Name: Registration no:

Sadia Parvez L1F11MBAM2004

Anique Sajjad L1F11MBAM2041

Kafeel Ahmad L1F11MBAM2022

OUR PRODUCT

Brand Positioning Statement

"To serve the people of all age the

delicious and nutritious frozen

yogurt that aids in developing a

robust health, with a yummy

taste."

Slogan

"Beat the Heat, In a Healthy Way!"

Chocolate flavorStrawberry flavor

Chocolate flavor

PRODUCT IMAGE

Big Idea& Unique Selling Point

PRINT AD

This summer, the war begins!!!!

Vs. So, get ready

Beat the Heat, In a Healthy Way!

A frozen yogurt brand

TELEVISION COMMERCIAL

MEDIA PLAN

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