1. UNIVERSITY OF IOWA IOWA DEPARTMENT OF PUBLIC HEALTH 2

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Iowa Latino Healthy Corner Store Initiative

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Perfect Timing

UNIVERSITY OF IOWA IOWA DEPARTMENT OF PUBLIC HEALTH

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Collaborators

• Evidence Strategies• Evaluation

University of Iowa PRC

• Infrastructure• Human Capital

Iowa Department of Public Health

• Link to store owners and customers

Community Members

• Economic Development• Food Distribution

Iowa State University

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Progress

Implementation

Train Contractors

Economic Development

Food Distribution Collaborators

Conduct first wave of program implementation 2 Counties TA for Contractors Evaluation

Establishing the Partnership Meet with IDPH & Contractors Assessment & Design Program

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Strategies

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Guidelines

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Guidelines

Physical Improvements for Access to Healthier Foods

Promotion and Marketing of Healthier Foods

Accepting Nutrition Assistance Program

Provide Training, Technical Assistance and Education

Financial Incentives, Healthy Corner Stores Initiatives

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Characteristics of Iowa Latino Stores

Intervention Ppoints Lesson Learned

Manager & Employees Bottom line $$$-it is a business (for profit)/Risk adverse

Managers source their own produce

They have not previous business or technical experience

Family run or no employees

Physical Environment Diverse combination of services (store + restaurant)

Poor use of store space

Marketing and POP Too cluttered with other advertising

Catering to other ethnic –minority groups

Latino tailored was positive

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Shop Health Iowa

IDPH has a positive stand in community

Stores vary within town Distribution of healthy

food is limited Marketing unhealthy

food or merchandise Limited/No store

capacity Build capacity at the

local health department level

Collaborations!!!! Questions?