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& ZANOX
10 PREDICTIONS
AFFILIATE WINDOW
FOR 2013
Simon Hofmeister & Jesse Le Grand
AGENDA
10 PREDICTIONS FOR 2013
WHAT HAS HAPPENED IN THE
UK MARKET SO FAR?
WHAT HAS HAPPENED IN THE
DUTCH MARKET SO FAR?
SUMMARY
10 PREDICTIONS FOR 2013
ADVERTISER THIRST FOR DATA-DRIVEN INSIGHTS WILL CALL
FOR NETWORKS AND AGENCIES TO WORK CLOSELY
TOGETHER
MOBILE SPECIFIC PUBLISHERS WILL EMERGE
10 PREDICTIONS
PERFORMANCE MARKETING WILL RAISE ITS PROFILE
THERE WILL BE FURTHER REGULATION AND FRAUD
PREVENTION
10 PREDICTIONS
NETWORKS WILL EXPAND THEIR SERVICE OFFERING
THE LARGEST PUBLISHERS WILL CONTINUE TO GROW
10 PREDICTIONS
MORE ADVERTISERS WILL ADOPT MULTIPLE PAYMENT MODELS
ONLINE TO OFFLINE WILL BECOME
COMMONPLACE
10 PREDICTIONS
MORE PERFORMANCE OPPORTUNITIES WILL APPEAR
WITHIN FACEBOOK
LEAD GENERATION WILL GATHER STEAM
10 PREDICTIONS
WHAT HAS HAPPENED?
ADVERTISER THIRST FOR DATA-DRIVEN INSIGHTS WILL CALL
FOR NETWORKS AND AGENCIES TO WORK CLOSELY
TOGETHER
2013 2012
ADVERTISER THIRST FOR DATA-DRIVEN INSIGHTS WILL CALL
FOR NETWORKS AND AGENCIES TO WORK CLOSELY
TOGETHER
Retail (fashion) Telecoms
ADVERTISER THIRST FOR DATA-DRIVEN INSIGHTS WILL CALL
FOR NETWORKS AND AGENCIES TO WORK CLOSELY
TOGETHER
Interactions
38%
34%
16%
12%
88% 3 interactions or less
ADVERTISER THIRST FOR DATA-DRIVEN INSIGHTS WILL CALL
FOR NETWORKS AND AGENCIES TO WORK CLOSELY
TOGETHER
MOBILE SPECIFIC PUBLISHERS WILL EMERGE
2012 2013
Quidco MyVoucherCodes
Hot UK Deals TopCashback
Qustodian RedLaser Whisk
MOBILE SPECIFIC PUBLISHERS WILL EMERGE
2012 2013
Quidco MyVoucherCodes
Hot UK Deals TopCashback
Here’s your exclusive offer for a £25 M&S voucher. Click the link and complete the order form using this special link:
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Mobile Display Data Capture Text Message
MOBILE SPECIFIC PUBLISHERS WILL EMERGE
PORTFOLIO
PRODUCTS
BESPOKE
REPORTING DATA INSIGHTS
MOBILE & SEO
SPECIALIST HITWISE
NETWORKS WILL EXPAND THEIR SERVICE OFFERING
OVERRIDE
Special tools
Benchmark &
SWOT analyses
Product feed
optimisation
SEO
Consultancy
NETWORKS WILL EXPAND THEIR SERVICE OFFERING
Mobile
Consultancy CRO
Consultancy
Publishers
Advertisers
THE LARGEST PUBLISHERS WILL CONTINUE TO GROW
THE LARGEST PUBLISHERS WILL CONTINUE TO GROW
2008 2009 2010 2011 2012
Revenue top 20 publishers
ADVERTISERS WILL ADOPT MULTIPLE PAYMENT MODELS
POST
IMPRESSION CPC CPL CPM
MULTI
ATTRIBUTION
CPA LST CLICK
WINS
ADVERTISERS WILL ADOPT MULTIPLE PAYMENT MODELS
assists last click
SUMMARY ADVERTISERS
PUBLISHERS • Build up a brand –
invest in marketing
• Focus on entire
customer journey
• Start with mobile!
• Share your data &
insights with your
network &
publishers
• Start with mobile!
Thank you.
Questions?
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