12 Powerful Ways - Checklist v16Powerful+Ways+-+C… · tailor your ‘Offer Of The Month’ (see...

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STEVEHACKNEYisaleadingauthorityongrowingandbuildingsuccessfulbusinessesusingnewsletters.

Sinceheproducedhisfirstnewsletterbackin1997Stevehasusednewslettersasthecornerstonetobuildinganumberofverysuccessfulbusinesses.CurrentlySteveproduces4monthlynewsletters

andhisdone-for-youALL-IN-ONENewsletterserviceishelpinghundredsofdifferentbusinessesacrosstheEnglishspeakingworldtoretaincustomersandmaximisesalesfromthem.

HehasbeenfeaturedontheBBC,NBC,ABC,FOXandCBSandauthoredseveralbest-sellingbooks,programmesandsystems.

NEWSLETTER THAT SELLS

12 Powerful Ways To Multiply The Success Of Your Newsletter -

CHECKLIST

With Steve Hackney Thanksforwatchingthewebinar.Ihopeyouenjoyeditandaspromisedherearethe12provenstrategiesyoucanusetomultiplythesuccessofyournewsletter.However,asImentionedonthewebinartraining,inordertotakeadvantageofthesestrategies,youhavetofirstofallproduceasuccessfulnewsletter.ONETHATSELLS!Becauseifyournewsletterisn’tcreatedcorrectly,usingthePRIMARYOBJECTIVE(makingsureyournewsletterSELLS!),alongwiththe7STEPSofthe‘NewsletterSALESSystem’thenyourresultsevenwiththeseprovenstrategies,willbedisappointing.Somakesureyoufirstofallcreateagreatnewsletter(eitherin-houseorbetterstilluseourPROVENDONE-FOR-YOUALL-IN-ONENewsletterservice)andthenyoucanREALLYcapitaliseonthe12strategieslistedhere.Okaylet’sgetintoit.Tomakethingseasierforyou,I’vebrokendownthestrategiesinto2sections:(1)StrategiesForExistingClients/Customers,(2)StrategiesForWinningMoreNEWBusiness.Enjoy…

STRATEGIES FOR CLIENTS/CUSTOMERS STRATEGY#1:MailMonthlyOnTheSameDate

Beingconsistentwithyournewsletterisveryimportant.Imentionedonthewebinaraboutnotchangingthenameplateofyournewsletter,becausebeingconsistentbreedsfamiliarity.

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Oneofthewaystobuildconsistencyistomakesureyoualwayssendyournewsletteroutatthesametimeeachmonth.Clientsorcustomerswillexpecttoreceiveitonacertaindayofthemonth,soplanyourdeliverycarefullyeachmonthtoensurethishappens.Believeme,thisonesimplestrategymakesabigdifferencetoresults!STRATEGY#2:ThemeItThemingyournewsletter3or4timesayeartocoincidewithpopularholidaysoreventsisanothergreatwaytoengageevenmorewithyourreaders.Youcanalsotailoryour‘OfferOfTheMonth’(seebelow)tothethemeaswelltofurtherenhanceresults. Obviousthemesinclude…Christmas(December)NewYear(January)Halloween(October)ValentinesDay(February)Easter(April/May)IndependenceDay(July-USA)Etc.STRATEGY#3:UseThe‘DelayedSALESPiece’AfterMonth4Thisisabrilliantandlittle-usedstrategythatItookyouthroughonthewebinar.Ifyourecall,Imentionedthatit’scriticalthatcontent‘within’yournewslettershouldneverbeobvioussalesmaterial.However,youcanbecompletelyblatantinyourpromotionifyouusetheDelayedSalesPiece(DSP).ADSPisaSEPARATEsheetofpaperthatyouinsertlooselyintothenewsletter.It’slikeaflyer.

Becauseit’snotpartofthenewsletteritworksreallywellenablingyoutoopenlypromoteoneofyourproductsorservices(see‘OfferOfTheMonth’below).It’ssimpleandVERYeffectivebutdoNOTincludeaDSPbeforemonth5–youneedyourcustomerstoreceive4issueswithoutaDSP,thenyoucanincludeoneeachmonth.

QUICKTIPEvenjustaddingrelevantimagestoyournewsletter,thatconveytheholidayoreventworkswelltothemeyournewsletter…

QUICKTIPPrintyourDSPoncolouredpaper.Thismakesitstandoutfromyournewsletter.Tominimisecostyoucanprintin‘in-house’usingblackinkonastandardlaserprinteranditwillstilllookgreat!

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STRATEGY#4:EffectivePersonalisationUsingThePost-ItNoteAdmittedlythisstrategytakesalittletime,butitpacksapunch!Whilstsendingyournewslettertoclientsorcustomerseverymonthengagesthemandthey’llquicklylearntoloveit,youcanfurthercementthebondandtherelationshipyouhavewiththembyplacingaPost-Itnotetothefrontofthenewsletterandpersonalisingittoeachclientorcustomer.Verysimply,allyouneedtowriteis…

HiJanet,here’sthismonth’snewsletterIhopeyouenjoyit.RegardsJohn.

Handwriteeachnoteandwriteinbluepen.STRATEGY#5:It’sOnItsWayEmailOrSMSTextThedaybeforeyoumailyournewsletteryoucanincreaseanticipationbysendingyourclientsorcustomersanemailorSMStexttoletthemknowthatyouareabouttosendthemthismonth’snewsletter.Includesnippetsofwhat’sincluded.Andifyouthinkaboutit…thismeansyou’readdinganother12positivecontactsayearfromyourbusinesstoyourclientsorcustomers.Includingyournewsletter,that’s24positivecontactsthatyouneverhadbefore!STRATEGY#6:OfferOfTheMonthWhenyoustartusingDSPs,youshouldcreatean‘OfferOfTheMonth’.TheoffershouldbecentredaroundONEofyourproductsorservices.

KeytothesuccessoftheofferistouseaDEADLINEandideallyfollowupwithaseriesofemailscountingdownthedeadline.Thiswillbecomeoneofthemostsuccessfulwaysforyoutoincreasesalesfromexistingclientsorcustomers.

QUICKTIPIfyou’veincludedaFSI,youcanalsomentionintheemailortextthatyou’vegotagreatspecialofferofthemonth(seebelow)forthemaswell–thisisespeciallyeffective!

QUICKTIPGettingorganisedforyouroffersisimportant.Onetechniquethat’sveryeffectiveistoplanyourmonthlyoffersovera12monthperiod.Basicallythatmeans12offersfortheyear.ThiswillalsomakeitveryeasyforyoutothencreateyourFSI.

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STRATEGIES FOR WINNING MORE BUSINESS

STRATEGY#7:AlwaysPartOfYourSalesProcess

Whenyou’vegotagreatnewsletterthat’swrittentoengageyourreadersandhelpthembuildabetterbusiness,theyarealsoaperfectsalestool.Sohoweveryouengagewithprospectiveclientsorcustomers,makesureyournewsletterisgiventothemaspartoftheprocess.STRATEGY#8:TheBest‘BusinessCard’Ever

Youshouldalwaysbelookingforwaystostandoutfromthecompetition.Thisisn’tjustaboutyourproductsandservices,it’saboutthewayyoumarketyourbusiness.Usingyournewslettergivesyouagreatopportunitytostandout.Ratherthangivingpeopleyourbusinesscard,attachittothefrontofyournewsletterandgivepeopleyournewsletteraswell.Attheveryleastitwillprovideagreattalkingpoint.STRATEGY#9:TheConferenceAndExhibitionFreebieIfyouattendconferencesandexhibitions,thenyournewsletterisagreat‘freebie’tohandout.

Again,youwanttopositionyourselfdifferentlytoeveryoneelse.Mostpeoplejustgiveoutproductorservicebrochures–butgivingoutyournewsletterdemonstratesyou’redifferentandisofcourseagreatsalestoolinitsownright.

QUICKTIPAsoutlinedinstrategy4,puttingaPost-Itnoteonthefrontofthenewsletterandpersonalisingittotheprospectisaverypersonaltouchandalwaysworkswell.

QUICKTIPTherearesomanydifferentwaystouseyournewsletterandyourcontentatexhibitions.Printoutonesheetofyourpuzzlesandofferaprize(freesampleofyourproductorservice,forexample)topeoplewhogetthemallright!

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STRATEGY#10:PerfectSalesMeetingCollateralIfyoumeetwithprospectspriortothembecomingclientsorcustomers,thenmakesureyouhandthemyournewsletterduringthemeeting.Don’tjusthandittothemandsay‘here’sacopyofourmonthlynewsletter’.Tellthem‘Here’sacopyofourmonthlynewsletter.Ourcustomersloveit.Wepackitfullofgreatcontentthatwillhelpyoubuildabetterbusiness,makeyousmileandit’saquick10minuteread.’STRATEGY#11:JVPartnersIfyouworkwithjointventurepartners(ifyoudon’t,thenyoushould!),whohelpsellyourproductsandservices,usinganewsletterbywayofintroductionisagainagreatwaytopositionyourselfdifferentlyfromevery‘normal’business.Showingyoudothingsdifferentlyisoftenenoughtogeneratetheinterestyouneedinworkingwith3rdpartypartnersandyournewsletterisagreatweapontouseforthispurpose.STRATEGY#12:Re-PurposeYourContent

Thislaststrategyalsoappliestoyourexistingclientsorcustomersaswellandit’sareallypowerfulwaytomaximisetheuseofthecontentyouproduceinyournewsletter.Ifyoufollowthe‘NewsletterContentTriangle’thatItookyouthroughduringthewebinar,theneachmonthyou’llhavethefollowingpiecesofcontent…

• OpeningArticle• BusinessBuilderArticle• ExpertArticle• CartoonOfTheMonth• 2xPuzzles• MotivationalQuote• DumbCriminalStory• BetYouDidn’tKnowTrivia

‘Re-purposing’meansyoualsousethecontentthatyou(orwe)produceinavarietyofotherwaysandformats,tomultiplyitseffect,suchasaddingelementsofyourcontentto…ARTICLES:

1. Addtoyourblogorwebsite

QUICKTIPWhenyou’recreatingeachcontentpiece,alwaysbethinkingyou’recreatingavaluableassetforyourbusiness–thatmakesyourtaskfareasier,knowingyou’regoingtobeusingeachcontentpiecemorethanonce(youcouldofcourseletuscreateallyourcontentandstillre-purposeit!

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2. Sendasanemail3. Overtime,createaFreeReportwithallthearticlesin4. Recordthearticleasanaudiotrack(MonthlyPodcast)

CARTOON:

1. Putthecartoononapostcardwithamessageonthebackwhichtiesintothecartoonandsendtoprospects

2. UseitasaFacebookpost3. AddasaTwitterFeed4. AddonyourLinkedInfeed.5. Sendasanemail6. Every6monthscreateamini-cartoonbookandsendtoclients/customers

andprospects

PUZZLES:

1. Emailas‘PuzzleOfTheMonth’2. Putthepuzzleonapostcardwithamessageonthebackwhichtiesinto

thepuzzleandsendtoprospects3. UseitasaFacebookpost

Etc.

Get The Best Results With Less Time, Hassle And Cost

AsImentionedearlier,forallthesestrategiestowork,youmusthaveagreatnewsletterthatSELLS,butonceyoudo,you’llbeamazedjusthowsuccessfulyourbusinesscanbe.YoucanuseeverythingI’vegivenyouonthewebinarclassandinthischecklistanddoitallyourself,butwhydon’tyoumakeiteasyonyourself?Whydon’tyousubscribetoourPROVENDone-For-YouALL-IN-ONENewsletterserviceandSAVEamassiveamountoftimeandmoneyintheprocess?Youcangetallthedetailsbyclickingonthebuttonbelow-ANDIFYOU’REQUICK,YOU’LLGETTHESPECIALOFFERIOUTLINEDONTHEWEBINAR…

Alternatively,pleasecalluson…

+44(0)1163666325

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