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Domino’s Sizzles With pizza

Tracker 

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Group No. 3

Dhaara Pabari Roll No. 02Sharda Sharma Roll No. 25

Kunal Patel Roll No. 29

Durgesh Deshpande Roll No. 36

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INTRODUCTION

Headquarters- Ann Arbor Township,Michigan,United States

$1.65 Billion sales per  year 

Second-largest pizza chain in the United States

More than 10,000 corporate and franchisedstores  in 70 countries and all 50 U.S. states

Largest home-delivery market share

Over 145,000 employees across 50 states and70 countries

Vision-Exceptional people on a mission,to be

the best pizza delivery company in the world

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HISTORY

Tom Monaghan and his brother, James, purchasedDomiNick's, a small pizza store in Ypsilanti,Michigan in 1960

 James trades his half of the business to Tom for aVolkswagen Beetle in 1961

Renamed as "Domino's Pizza, Inc” in 1965 

First Domino's Pizza franchise store opens in Ypsilanti,Michigan in 1967

Lawsuit against Domino's Pizza by Domino Sugar in 1975

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INTERNATIONAL

BACKGROUND

First international store opens in Winnipeg, Canada in1983

Discontinued 30-minute guarantee and re-

emphasized the total satisfaction guarantee in 1993 Launched on the Internet(www.dominos.com) in

1996. The company reaches record sales of $2.8billion system-wide

Domino's Pizza opens its 1,500th store outside theUnited States, opening seven stores in 1 day on 5continents consecutively in 1997

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• In 1998,Tom Monaghan announced hisretirement.

Sold 93 percent of the company to BainCapital.Inc. for about $1 billion 

• In 1999,David A.Brandson-Chairman and Chief Executive Officer  

Worldwide sales exceed $3.36billion.Revenues increased 4.4% over 1998

SALES OF THE COMPANY

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CURRENT ERA

• 2004-began trading common stock on the New YorkStock Exchange under the ticker symbol "DPZ"

• 2006-opened its 5,000th U.S. store in Huntley and its3,000th international store in Panama City, making

8,000 total stores for the system 

• 2007-Online and mobile ordering Domino's

• Launched its "You Got 30 Minutes" campaign

• 2008-Pizza tracker • 2009-aggressive menu expansion

• 2010-J.Patrick Doyle as Brandon's successor 

• 14.3% quarterly gain

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Company Background  Products  Website -Founded in 1958

-A subsidiary of YUM Brands

-Largest take out and pizza

delivery restaurants chain in US

-34000 restaurants in 100

countries

-Named “America’s Favourite

Pizza” 

Pizza

Pasta

Wings

Sides and Desserts

Pizza rollers , Cheesesticks , Breadsticks,

Cinamon sticks,

Chocolate

Catering

-Menu focused

-Homepage directs to

deal tab

-Emphasizes online

ordering

-Links to all social

media

-Founded in 1983 

-Third largest take out and delivery

pizza restaurant chain in US 

-3300 Restaurants in all 50 states

and 30 countries 

-Better ingredients,better pizza 

-Official pizza sponsor of NFL and

 –Superbowl 

Pizza 

Sides 

Breadsticks,Cheesestick,

Chicken strips,Wings,

Parmesan strips

Desserts 

Catering 

-Focuses on featured

products and Papa

John Schnatter  

-Emphasizes on online

ordering,menu and

special offers 

-Links to social media 

-Founded in 1960 

-Headquartered in Ann Arbor,MI 

-Second largest pizza chain in the

US 

-10000 corporate and franchised

stores in 60 international markets 

-30 minutes deliver uarantee 

Pizza 

Pasta oven-baked 

Sandwiches

Wings,Salads 

Breadsticks 

Cheesesticks 

Deserts 

-Product focused 

-One click deal

navigation 

-Pizza tracker tab 

-collaboration with

St.Jude 

-Links to social media 

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Domino’s PULSE 

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Domino’s PULSE point-of-

sale system

• Introduced in 2003

• Efficient Information system

• Important ‘Asset’ 

• Captures purchase and payment data at a

physical level where goods and servicesare bought and sold

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Features of Domino’s

PULSE

• Touch screen ordering,

•  A delivery driver routingsystem

• Improved administrativeand reporting capabilities,

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Functions

• Taking and customizing orders usingtouch screen interface

• Maintaining sales figures

• Compiling customers information

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PULSE Evolution

• New hardware and software platform

• Installed in more than 5000 U.S. branches

• Older software – ‘think client’ model

• Pulse Evolution – ‘thin client’ architecture

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Think Cl ient 

mode l 

Machines fullyequipped with

PCs runningwindows

Thin Cl ient 

mode l 

Networkedworkstation

Collect thedata

PowerfulLenovoPCs

Internet

Processing

I

NP

U

T

OUTPUT

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Advantage over PULSE

• Workstations are less expensive

• Easy to update

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PIZZA TRACKER

• Part of an online orderingsystem

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• PIZZA TRACKER!!

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CONCEPTS LEARNT

• PULSE

• PULSE EVOLUTION

• PIZZA TRACKER

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TAKE-AWAY POINTS

• REALISING YOUR WEAKNESSES• TRYING TO OVERCOME THEM

• IDENTIFYING YOUR COMPETITION

• BUILDING A COMPETITIVE ADVANTAGE• USING TECHNOLOGY TO CUT COSTS

 AND INCREASE CUSTOMER

SATISFACTION• OVERCOMING RESISTANCE TO CHANGE

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Questions & Answers-

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Q.) What kinds of systems are described in

this case? Identify and describe the businessprocesses each supports. Describe the

inputs, processes and outputs of these

systems.

Question 1)

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• SYSTEMS In-store transaction processing system

Customer relationship management system

• Business process

Order taking, order processing, customer information

INPUT PROCESS OUTPUT

Place an order Payment

Order confirmationPaymentauthentication

Generates anorder at a storenearest to your location

Answer -

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Question 2)

Q.) How do these systems help Domino’simprove its business performance?

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Improved customer service

Compiling customer information

Cost effectiveness

Easy training for employees

Recording of purchase and payment data

Answer -

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Q.) How did the online pizza orderingsystem improve the process of 

ordering a Domino’s pizza? 

Question 3)

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Convenient to customer • Time

• Proper customization

• Total Price• Pizza tracker and simulated pizza

feature

• Customer information database• Multiple payment options

• Discount coupons

ANSWER

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Question 4)

Q.) How effective are these systems ingiving Domino’s a competitive edge? 

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Ease of placing order 

Shorter training period

Reduced mistakes

Pizza tracker 

Order processing time

Answer -

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PROBLEMS AND SOLUTIONS

Problem - Quality of pizza

Solution – Improving ingredients and freshness

Problem – Implementing the PULSE system

Solution – Improved systems

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Thank you!