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In today’s date, Email Marketing Services is one of the most efficient and successful way to promote a site on the Internet. But now as the practice of this technique is increasing, to manage a successful email campaign is getting difficult day by day. Nowadays one has to face many rules and regulations which form a boundary on this particular type of marketing technique. Above all that, one has to face a lot of competition in this market which can minimize your site coverage. - PowerPoint PPT Presentation
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TIPS FOR SUCCESSFUL EMAIL MARKETING CAMPAIGN15
ATTRACTIVE CONTENT
Always try for something new pattern. As repeating the same pattern again and again will not attract the reader always. Make sure to have the email in some different format compare to previous one . You’ll be surprised by what works and what doesn’t.
BE SPECIFIC
Write short, point to point & strong sentences in order to explain the content of email. Avoid all unnecessary information.
USE APPROPRIATE WORDS
Always use such a words in the mail that have high impact on reader. Sensory and emotional words attract attention, and make your subject lines stand out in crowded inboxes.
GENERATE CURIOSITY AMONG READERS
Occasionally use bizarre words to increase the curiosity among the reader about your email . Your readers will be keen to find out more.
RESPONSIVE EMAIL
A responsive email template looks great across multiple email clients and platforms.
PERSONALIZED
Make your customers feel good by writing their name in mail to get their attention.
EASY SCANNABLE MESSAGE
Use small paragraph and divide email into small segments instead of using long paragraphs.
FOCUS ON “YOU.”
Keep the focus on your recipients, rather than providing too much information about yourself.
PROMOTE THE BENEFITS
Promote benefits that the clients get from your product instead of showing features of product.
ATTRACTIVE SUBJECT LINES
Email subject lines need to be specific and must attract the attention of the reader, just like headlines do.
USE TARGETED DATABASE
Instead of sending a single newsletter to all your subscribers. Divide into parts and send more relevant and personalized messages.
MAKE UNSUBSCRIBE PROCESS EASY
Long unsubscribe process irritates subscribers. And if they are not able to unsubscribe, there is a chance that they will mark your message as spam.
FOCUS ON ONE GOAL
Don’t include everything in a single mail. Cluttering multiple promotions in single mail will make client lose interest in offers.
PROVIDE SOMETHING IN RETURN
Provide coupons, vouchers or any latest deal coupons to the users when they make subscription.
PROVIDE INFORMATION
Be accessible. Give complete contact details, that also easily visible.
CONTACT US• Address: 315 Atlantis, Opp. Vadodara Central Mall,Nr. Genda
Circle, Sarabhai Road, Vadodara 390 023. Gujarat, India• Email id: info@nividaweb.com• Call : (+91) 8140088860
Thanks!
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