1internet Marketing

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Internet Marketing

(Introduction)

Dr. Tejinderpal Singh

Assistant Professor

University Business School

Panjab University

Chandigarh

Internet Explosion

World-wide Picture of Internet users

There are2,267,233,742 internetusers (31.12.2011)

Asia has highest

number of Internetusers followed byEurope

32.7%528.1%(2001-2011)

Total Sites Across All Domains August 1995 – Feb2012

http://news.netcraft.com/archives/2009/06/17/june_2009_web_server_survey.html

612,843,429

3.146 billion___________Email Accounts

800+ million ______________________Facebook Users

225 million____________Twitter accounts.

250 million____________Number of tweets per day

1 trillion_______________video playbacks on YouTube

48 hours______________video uploaded to YouTube every

minute

The growth of internet users in India

There are 121 Million internetusers (Dec2012)

India has the highest number of internet users next to USA and

China There is multi-fold growth of

Internet user in recent years

The number will increase to 300

million by 2014( Google)

Power of internet

“The internet is a tidal wave. It will washover nearly all industries drowning those who don’t learn t o swim in it waves”

“When I took office, only

high energy physicists had ever heard of what is called the World Wide Web... Now even my cat has it's own page.”

Bill Clinton

e-marketing

“e-marketing is the use of information technology in theprocess of creating, communicating, and delivering value

to customers, and for managing customer relationship in

way that benefit the organization and its stakeholders.”

Judy Strauss

E-marketing is the result of information technology

applied to traditional marketing

Increases efficiency and effectiveness

New business models

Internet marketing

“the process of building and maintainingcustomer relationship through online activities to

facilitate the exchange of ideas, product and

services that satisfy the goals of both the

parties”

Mohammed et al

Use of internet technologies to traditional

marketing

Other related terms

Web marketing e-mail marketing

Search engine marketing

Blog marketing

Social networking marketing

Why Internet marketing ?

Ubiquity Global reach

Richness

Interactivity Information density

Personalisation and Customisation

Richness

Interactivity

Information density Personalisation and

Customisation

Available everywhere, 24 hours

Make purchases from your

house, workplace, even from

your car

Market is extended before the

traditional boundaries and

removed from the temporal andgeographical locations

Market space

Richness

Interactivity

Information density Personalization and

Customization

Reach: the total number of customers

a business can obtain.

The technology reaches across

national boundaries.

Richness

Interactivity

Customisation

The complexity and content of

messageUse of videos, audio, online

demonstration comparison of

products

Richness

Interactivity

Customisation

Technology allows two way

communication between merchant andcustomer

Email, FAQs , Chatting, Voice

Chatting, sms, mms

Richness

Interactivity

Customisation

The total amount and quality

of information available to allmarket participants

Richness

Interactivity

Information density

Personalisation and

Customisation

Personalization: the targetingof marketing message to

specific individuals by

adjusting the message to a

persons name , interest andpast purchases.

Customization: changing and

delivered product or service

based on user’s or prior

behavior

Traditional Vs Internet Marketing

Power shift from seller to consumer Market fragmentation

Death of distance

Time compression

Knowledge management

Delivery of new products

Intellectual capital rules

E-commerce :Introduction

E-commerce: Meaning

The process of buying, selling, or exchanging products, services, and

information through computer networks.

Buying and selling of products &services on the Internet or on any other

application that relies on the internet.

Perspective for e-commerce

Communication perspective:the delivery of information regarding product and

service

A business perspective:application of technology towards the automation of

business transaction and work flow

A service perspective :enabling cost cutting at the same time increasing the

speed and quality of service delivery

An online perspective:buying and selling of product and information

Buy side and sell side of e-commerce

Evolution of e-commerce

E-commerce : Types

B2C: Business to consumer

B2B Business to business

C2C Consumer to consumer

P2P Peer to Peer

G2C Government to consumer

M-commerce

Figure 1.6 Summary and examples of transaction alternatives between businessess,

consumers and governmental organisations

B2C: Business to consumer

B2B Business to business

C2C Consumer to consumer

P2P Peer to Peer

1internet Marketing

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Internet Overview 1Internet Technology. What is the Internet? An internet is a set of computer networks that are connected to each other (e.g. intranet)

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