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2008 Collaboration2008 CollaborationConferenceConference
Introduction to theIntroduction to the
UnitedUnited
Community FundCommunity Fund
@ the Tipton County @ the Tipton County
FoundationFoundation
1
WelcomeWelcome
Give Where I LiveGive Where I Live
Tom McKinney,Tom McKinney,
past chairman of the board of past chairman of the board of
the Tipton County the Tipton County
FoundationFoundation
22
AgendaAgenda
• The United WayThe United Way
• Sustainability of AgenciesSustainability of Agencies
• Community ImpactCommunity Impact
• Campaign 2008Campaign 2008
• Group DiscussionGroup Discussion
33
VocabularyVocabulary• Tipton County’s Community Fund Tipton County’s Community Fund
is NOT an affiliate of the is NOT an affiliate of the United United Way of America.Way of America.
• It Never Was, Even When it Briefly It Never Was, Even When it Briefly Used the Name “United Used the Name “United WayWay”.”.
• United United FundFund is NOT a Protected is NOT a Protected Brand Name and is Used by Us and Brand Name and is Used by Us and a Few Others in Indiana.a Few Others in Indiana.
• We ARE Members of the We ARE Members of the Indiana Indiana Association of United WaysAssociation of United Ways and and Receive Terrific Benefits~ BUT We Receive Terrific Benefits~ BUT We CANNOT Use the National CANNOT Use the National Marketing Materials, Including Marketing Materials, Including Their Logo.Their Logo.
44
What have we learned What have we learned from United Way’s from United Way’s history?history?• CollaborationCollaboration
• Payroll Deduction/Workplace Payroll Deduction/Workplace
CampaignCampaign
• Funding of Basic Operations of Funding of Basic Operations of
Social Service OrganizationsSocial Service Organizations
55
CollaborationCollaboration• Joint Campaign/No CompetitionJoint Campaign/No Competition
• Sharing the WorkSharing the Work
• Sharing the MoneySharing the Money
Boys & Girls Club
Caregiver Companion
Habitat for Humanity
Salvation Army
Mustard Seed
Scouting
Red Cross
66
Senior Center
Relations With Relations With BusinessBusiness
• Workplace Campaign for Workplace Campaign for
Individual Individual GiftsGifts
• Payroll DeductionPayroll Deduction
• Company MatchCompany Match
• Amnesty?Amnesty?
77
What Else Does the What Else Does the United Way/ United Way/ Community Fund Community Fund Experience Teach Us?Experience Teach Us?• Decline in workplace giving Decline in workplace giving
• Competition grows exponentiallyCompetition grows exponentially
• Donor choiceDonor choice
• Educating the publicEducating the public
• Technology makes giving easyTechnology makes giving easy
• ““Middle man” role and “one Middle man” role and “one campaign for all” no longer valued campaign for all” no longer valued as highlyas highly
• Leadership givers want results!Leadership givers want results!
88
SustainabilitySustainability
New Impact Initiatives
Organization Memberships
Sponsorships
99
What is Community What is Community Impact? Impact?
• Civic Engagement (TCivic Engagement (T33))
• Mobilizing communities to Mobilizing communities to
create sustained changes to create sustained changes to
improve lives.improve lives.
• Is Is notnot just about improving lives just about improving lives
of clients of funded programs.of clients of funded programs.
• IsIs about improving lives of about improving lives of
people affected by the people affected by the
community’s priority issues. community’s priority issues.
1010
Campaign 2008Campaign 2008““Connecting PeopleConnecting People
to Causes That Matter”to Causes That Matter”
Promotional brochure makes the Promotional brochure makes the
case for support of the case for support of the program program
outcomesoutcomes of participating agencies of participating agencies
and TCF field of interest funds.and TCF field of interest funds.
•Mailed to every household and Mailed to every household and
businessbusiness
•First week of SeptemberFirst week of September
11111111
Campaign 2008Campaign 2008
Make Make PersonalPersonal contacts in contacts in
September and OctoberSeptember and October
• Past donors and New prospectsPast donors and New prospects
• Upgrade their giftUpgrade their gift
• Multiply their gift by pledging a Multiply their gift by pledging a
similar amount for January similar amount for January
payment.payment.
12121212
VolunteersVolunteers
Campaign 2008Campaign 2008
• Allow payroll deduction for the Allow payroll deduction for the
Community FundCommunity Fund
• Make an in-house educational Make an in-house educational
appealappeal
• Consider matching at some rate Consider matching at some rate
the donations of their the donations of their
employees.employees.
13131313
BusinessesBusinesses
Campaign 2008Campaign 2008
• CommitmentCommitment
• Volunteer & Staff InvolvementVolunteer & Staff Involvement− Prospect ContactsProspect Contacts− Kickoff & Report MeetingsKickoff & Report Meetings
• One and Only One Fall EventOne and Only One Fall Event
14141414
Partner AgenciesPartner Agencies
Boys & Girls Club
Caregiver Companion
Habitat for Humanity
Mustard Seed
Scouting
Senior Center
Salvation Army
Red Cross
Mustard Seed
?
?
Mustard Seed
???
?
Campaign 2008Campaign 2008
Fall EventFall Event• Between September 1 and November 30Between September 1 and November 30• Public Educational and Fundraising Public Educational and Fundraising
programprogram• Agency keeps the “price of admission”Agency keeps the “price of admission”• Promotes the Community Fund in all Promotes the Community Fund in all
promotional materialspromotional materials• Includes the Other Agencies with Displays Includes the Other Agencies with Displays
of their literature and activitiesof their literature and activities• Community Fund brochures and response Community Fund brochures and response
forms distributedforms distributed
15151515
Partner AgenciesPartner Agencies
Campaign 2008Campaign 2008
Fall EventsFall Events
16161616
Partner AgenciesPartner Agencies
September 1September 1Labor DayLabor Day
4-5-6 Pork 4-5-6 Pork FestivalFestival
OctoberOctober
NovemberNovember
Senior CenterSenior Center
Caregiver Caregiver CompanionCompanion
Boys & Girls ClubBoys & Girls Club
HabitatHabitat
Red CrossRed Cross
Salvation ArmySalvation Army
Mustard SeedMustard Seed
Garage SaleGarage Sale
House # 7House # 7
Evening of PraiseEvening of Praise
August 24 • Ducky Day in Tipton ParkAugust 24 • Ducky Day in Tipton Park
DiscussionDiscussion
• QuestionsQuestions
• CommentsComments
• SuggestionsSuggestions
• GoalGoal
• KickoffKickoff
• InvolvementInvolvement
1717
Next StepNext Step
Make a personally significant Make a personally significant
investment ofinvestment of
TimeTime
Talent &Talent &
TreasureTreasure
in thein the
United Community FundUnited Community Fund
and encourage othersand encourage others
to do the same.to do the same.18
Thank You for Your Thank You for Your InvolvementInvolvement22!!
NameName
AddressAddress
City/ZipCity/Zip
Daytime PhoneDaytime Phone
Evening/Wknd Evening/Wknd
EmailEmail
CompanyCompany
PositionPosition
Agency Involvements:Agency Involvements:1919
NameName
AddressAddress
City/ZipCity/Zip
Daytime PhoneDaytime Phone
Evening/Wknd Evening/Wknd
EmailEmail
CompanyCompany
PositionPosition
Agency Involvements:Agency Involvements:
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