20090514 Innovation

Innovation Steve JacksonLondon 15 May 2009

Background

What is Innovation

What does it all mean for CBAS

How do we Innovate

Examples

Summary

Background

“I’ll be happy to give you innovative thinking.What are the guidelines?”

Background

What is Innovation

What does it all mean for CBAS

How do we Innovate

Examples

Summary

Where have we got to?

May 2008

– The ideas factory – i.e. ideas to meet the strategic growth plan

November 2008

– Building on core competencies (Sony)

– Getting better & getting different (Xerox)

– “If it isn’t broken we will look harder and fix it anyway” (SJ)

– Embrace Change (SJ)

– An urgency for the future / Manage the future / Creating Strategic Intent (SJ)

Background

Background

What is Innovation

What does it all mean for CBAS

How do we Innovate

Examples

Summary

What is today all about?

Background

Background

What is Innovation

What does it all mean for CBAS

How do we Innovate

Examples

Summary

The Big Idea

Organisations must become more innovative as markets become more dynamic and competitive

What is Innovation

Background

What is Innovation

What does it all mean for CBAS

How do we Innovate

Examples

Summary

3 Seeds of Innovation

Creative Thinking

Strategic Thinking (Urgency for the future)

Transformational Thinking (Embrace Change)

What is Innovation

Background

What is Innovation

What does it all mean for CBAS

How do we Innovate

Examples

Summary

Creative Thinking

Believe in Creativity

– Everyone is creative

– Accept failures along the way

Be curious

– Acknowledge that there are different ways of doing things

What is Innovation

Background

What is Innovation

What does it all mean for CBAS

How do we Innovate

Examples

Summary

Strategic Thinking

Target the most profitable customers

Offer something new & better

Set innovation priorities

Leverage our network

Profit from branding

What is Innovation

Background

What is Innovation

What does it all mean for CBAS

How do we Innovate

Examples

Summary

Transformational Thinking

Seek greater awareness– Self

– Organisation

– Team

Create Passion– Individual

– Team

– Physical environment

Take Action– Develop roadmaps

– Gain commitment

– Passion, Patience and perseverance

What is Innovation

Background

What is Innovation

What does it all mean for CBAS

How do we Innovate

Examples

Summary

Quote

“Innovation is

the profitable implementation of ideas” ."

Broken Bulbs 2005

What is Innovation

Background

What is Innovation

What does it all mean for CBAS

How do we Innovate

Examples

Summary

More quotes

"The essential part of creativity is not being afraid to fail." — Edwin H. Land

The way to get good ideas is to get lots of ideas and throw the bad ones away."— Linus Pauling

What is Innovation

Background

What is Innovation

What does it all mean for CBAS

How do we Innovate

Examples

Summary

Even More Quotes

"Creativity is thinking up new things. Innovation is doing new things."

– Theodore Levitt

"Innovation is the process of turning ideas into manufacturable and marketable form."

– Watts Humprey

The only way to predict the future is to create it

– Peter F. Drucker

What is Innovation

Background

What is Innovation

What does it all mean for CBAS

How do we Innovate

Examples

Summary

What do WE want to achieve

Increase Value(Customers are prepared to pay more for it)

And/or

Reduce cost(do work more efficiently)

What does it all mean for CBAS

Background

What is Innovation

What does it all mean for CBAS

How do we Innovate

Examples

Summary

Why innovate?

Innovation is importantBecause

Old strategies and techniques

get replicated

And

Margins get squeezed

“When the rate of change outside the business is greater than the rate of change inside the business, disaster is imminent”

What does it all mean for CBAS

Background

What is Innovation

What does it all mean for CBAS

How do we Innovate

Examples

Summary

3 Types of Innovation

Product / Service

Process

Business Model / Strategy

These are just labels for where innovation can occur

How do we Innovate

Background

What is Innovation

What does it all mean for CBAS

How do we Innovate

Examples

Summary

3 Levels of Innovation

Incremental (workface)

Semi-Radical (business unit)

Radical (entire business model)

How do we Innovate

Background

What is Innovation

What does it all mean for CBAS

How do we Innovate

Examples

Summary

Where does innovation occur?

Simply put

Innovation can occur

Anywhere

By

AnybodyAt

Any level

How do we Innovate

Background

What is Innovation

What does it all mean for CBAS

How do we Innovate

Examples

Summary

Difficulties & Downsides

“He who innovates will have for his enemies all those who are well off under the existing order of things, and only

lukewarm supporters in those who might be better off under the new”

- Macchiavelli

- There is a natural resistance to change; fight it! (SJ)

How do we Innovate

Background

What is Innovation

What does it all mean for CBAS

How do we Innovate

Examples

Summary

Tips & Tricks

Innovation needs an integrated approach

Look more closely than expected

Ask many questions

Think laterally

Get involved in things you shouldn’t!!!!!!!

e.g. Brunel, CTRL,

Do more than you are supposed to

Have fun doing it

How do we Innovate

Background

What is Innovation

What does it all mean for CBAS

How do we Innovate

Examples

Summary

More tips and tricks

Innovation needs

People to cooperate

Not

I’m in charge, this is what we’ll doHow do we Innovate

Background

What is Innovation

What does it all mean for CBAS

How do we Innovate

Examples

Summary

Ideas to get us going

Gym toiletries (incremental) – improving the way things are done

Hotel Coat Hangers (semi-radical) – changing the way part of services sold

McDonalds – see next slide

CD Sales (radical) – changing entire business model (see example below)

Examples

Background

What is Innovation

What does it all mean for CBAS

How do we Innovate

Examples

Summary

McDonalds’ Innovation

  Innovation   Product   Process   Strategy  

Radical (Breakthrough)

  Big Mac  

Regulation of Quality for Franchisee

 Global Expansion

 Semi-radical (Substantial)

  Value Meals  Hamburger University

 Opening for Breakfast  

Incremental  Green Milk Shakes on St Pats Day

 New Cookers for French Fries

Acquisition of local niche player  

Examples

Background

What is Innovation

What does it all mean for CBAS

How do we Innovate

Examples

Summary

Changing the business modelExample

This isGeoff

Examples

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What is Innovation

What does it all mean for CBAS

How do we Innovate

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Summary

Geoff Sells these

Examples

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What is Innovation

What does it all mean for CBAS

How do we Innovate

Examples

Summary

In oneof these

Examples

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What is Innovation

What does it all mean for CBAS

How do we Innovate

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Summary

Geoff drives one of these

Examples

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What is Innovation

What does it all mean for CBAS

How do we Innovate

Examples

Summary

But now, everyone is doing this

Examples

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What is Innovation

What does it all mean for CBAS

How do we Innovate

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Summary

So, there is no need for these

Examples

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What is Innovation

What does it all mean for CBAS

How do we Innovate

Examples

Summary

So, salesare down

Examples

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What is Innovation

What does it all mean for CBAS

How do we Innovate

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Summary

Geoff blames

andExamples

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What is Innovation

What does it all mean for CBAS

How do we Innovate

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Summary

So, he hires

Levi, Leipheimer & Armstrong

Who, at great expense, successfully prosecute …

Examples

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What is Innovation

What does it all mean for CBAS

How do we Innovate

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Summary

… Amanda

Examples

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What is Innovation

What does it all mean for CBAS

How do we Innovate

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In the meantime …

are giving away their records .. online

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What is Innovation

What does it all mean for CBAS

How do we Innovate

Examples

Summary

As the rate of increases

so the increasesExamples

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What is Innovation

What does it all mean for CBAS

How do we Innovate

Examples

Summary

Examples

Background

What is Innovation

What does it all mean for CBAS

How do we Innovate

Examples

Summary

Geoff now drives one of these ….

Examples

Background

What is Innovation

What does it all mean for CBAS

How do we Innovate

Examples

Summary

That is Business Model Innovation

Examples

Background

What is Innovation

What does it all mean for CBAS

How do we Innovate

Examples

Summary

Summary

Innovate or die

Think!

– Creative – Strategic – Transformational

Profitable implementation of ideas

– Increase value / reduce cost

Types

– Service – Process - Strategy

Levels

– Incremental – Semi radical – radical

Cooperate / Integrate

Summary

www.mottmac.com